Recently, "The Return of the Great Stories", "Catch the Demon", "Pancake Man" and other large films continue to shine, bringing a lot of box office, but also make the film become a popular talk after the meal. In recent years, the development of the global film industry has driven the strong return of the audience to the big screen, making the construction of domestic cinemas in full swing. For LED display companies, there is no shortage of business opportunities.
It is not difficult for fans to find out that there are almost a few LED large screens installed in the waiting halls of many theaters for playing movie trailers, movie clips, or related industry advertisements. In fact, in recent years, LED displays have been increasingly used in cinemas, museums, theme parks, etc. with their brilliant colors, excellent brightness performance and seamless stitching.
The value that LED displays bring to the cinema is fundamental to this trend. First of all, as a fashionable high-tech equipment, LED display helps to upgrade the overall decoration environment of the cinema, bringing more fashionable and technological elements, and has become the first choice for many cinemas to enhance their brand image.
Secondly, the cinema LED screen is usually accompanied by the cinema all-day film industry, and the non-stop rolling broadcast of the hot film information, etc., helps to alleviate the anxiety of the waiting audience, enhance the audience's viewing experience, and is also an enhancement of the cinema service. Not only that, most of the audience's waiting time in the cinema is usually from a few minutes to tens of minutes, which has a longer stay compared to outdoor advertising, and the theater can also obtain advertising videos from the cooperative company using vivid LED screens. Better results create tangible value for the theater.
According to data released by the State Administration of Press, Publication, Radio, Film and Television, in early January this year, in 2014 alone, the number of new cinemas in China reached 1,015, with an average daily increase of nearly three. Such rapid growth has also opened up a huge potential market for the use of LED displays in the cinema industry.
At present, the number of cinemas in China has exceeded 5,000. In the face of fierce competition in the industry, almost all theaters are seeking differentiated operations. Therefore, many old theaters are also facing the problem of upgrading and upgrading equipment, which is in the stock market. The LED screen opened a door.
For LED display companies, in the face of increasingly fierce competition in the industry, how to grasp this huge business opportunity is also inseparable from the idea of ​​differentiated management. Specifically, for theater users who do not use geography, equipment infrastructure, and consumption habits, it is critical to introduce LED displays that meet the needs of different theater applications. More importantly, when hardware competition is weakened, it is more urgent to introduce customized software and services for the theater.
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