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A few days ago, some media reports said that in the first quarter of 2016, the top five global LCD TV sales were only Chinese and Korean brands, and Japanese brands for the first time withdrew from the top five.
According to the statistics of the world's top ten LCD TV brands released by IHS Technology, the shipments of Chinese brand color TVs have risen, and it is estimated that the ranking will change significantly in 2016. Apart from Samsung and LG reeleving the first and second place, China will include Hisense and TCL. , Skyworth, Haier and Changhong were among the five companies. In stark contrast to this, only Sony, the traditional color TV powerhouse in Japan, only maintains the sixth position in the world. In the past, fathers of plasma and Matsuda, the father of LCD, retreated to 11 and 14 respectively.
Compared with Japanese household appliances, which are generally unsatisfactory, Samsung, LG and other Korean home appliance brands have gone further on the road of “internationalization†of the market. Compared with the market structure of Samsung and LG, the contribution of the Korean market is very small, and its main sales come from the markets of different countries in the world.
Then, the question has arisen. It is also a “foreign monkâ€. Why did the Japanese decline, and how did the Korean system survive?
“Most Japanese companies have problems such as bloated architecture, long decision chains, low operating efficiency, and slow response to consumer terminals, and they are uncertain about the intelligent, Internet, and IT trends in the home appliance industry. Japanese companies’ home appliance business has not kept pace with the overall market,†said an industry source.
The Korean system is exactly the opposite. Take the Chinese market as an example. “On the one hand, Korean home appliance brands generally “decentralize†with high-level Chinese, such as the reform of LG China, and local executives with local Chinese background not only know the status quo of the Chinese market, but also “know ourselvesâ€. The deputy secretary-general of the Electronic Chamber of Commerce, Lu Jiebo, pointed out: "On the other hand, the Korean home appliance brand is more accurate in grasping Chinese consumers, and from product R&D to channel selection, it has strong Chinese characteristics. In addition, the strong R&D of Korean home appliances, Technical strength itself is a powerful endorsement of market competition."
This also left a reflection on the internationalization strategy of China's color TV companies. As Liu Buchen, a senior observer of the home appliance industry, put it into a global industry leading brand, internationalization is indeed a path that cannot be bypassed. However, even if China’s color TV companies occupy half of the world’s total, the gap between them and the leaders is still huge. What we want should not be "many," but "strong." To increase its core competitiveness, not only on scale, but also to upgrade core technologies and strengthen its own brand building to establish a brand image in the field of international home appliances. This will be the basic of the domestic TV industry for a long time to come. Status and tasks.
Global brand TV shipment data released on the day, the wilty Korean booming
According to related surveys, the global LCD TV brand data changed significantly in the first quarter of 2016. Japanese TV Panasonic Sharp retired to 11th, leaving only Sony to maintain its sixth place in the world, and China’s color TV brands are among the best. One or two were established by South Korean brands Samsung and LG. This article will change from the Japanese market share of Korean television, glimpse the future development of color TV.