Many merchants believe that brand operation requires not only excellent quality, high-quality services, but also precise market conditions. Iris is such a representative who is good at business and keeps up with the market in time. Looking at a series of measures in Shandong, Dalian, Xi'an and other places, it is not difficult to find that Iris is strategizing for the market and is determined to win thousands of miles.
Incubation period-- grasping the market trend
All along, under the premise of adhering to the original business purpose, Iris seized the opportunity, promoted in a timely manner, and was in the fiercely competitive market of the lighting industry, but it was always in a hurry. Recently, after a period of market diving, Iris has a very detailed understanding of the market situation. After the preparations for the preliminary work, Iris decisively made an amazing move -- to integrate the former 10 dealers in Wenzhou into one, Wenzhou's business is managed by Wenzhou Mingda. According to Huang Xianguo, general manager of Wenzhou Mingda, Wenzhou Mingda has a total of more than 300 square meters, of which the Iris store has more than 70 square meters, and all are decorated according to the company's design requirements. The ratio of ten choices shows the determination of Iris to concentrate on resources and support the growth of Wenzhou Mingda and the punching of the Wenzhou market. This is the performance of Iris's accumulation of power, and it is also the signal that Iris will once again exert her strength to fight the next round of market competition.
Decision-making period--analysis of market conditions
Wenzhou, a business-running land, has spawned countless wise businessmen, going north to Mohe, south to Sanya, east to Qingdao, and west to Lhasa. In the mall, they brought Wenzhou's management to every corner of the country. The active Wenzhou people are famous for their strong capital and mobilization ability. When Wenzhou became famous because of the people living here, Wenzhou natives naturally became the target of business competition. Before the status of the lamp in the ancient town was not established, Wenzhou temporarily played the role of the leading economic leader in the lighting industry. The glory of the past has accumulated a large number of potential resources, and now Iris is ready for this resource and integrates it carefully. Yu Gang, the company's deputy general manager, said that this was because of the four years of cooperation with Mingda, and it has always been recognized by Idas. In addition, Wenzhou businessmen are active in the commercial arena in various parts of China, and increased investment in Wenzhou, which can play a role in promoting the brand promotion of Iris. Iris is optimistic about the endless business opportunities in Wenzhou shopping malls, but the fierce competition has forced the merchants to adjust their decisions in a timely manner according to the changes in the situation, and carefully explore the potential resources and explore them all. Wenzhou only opens an Iris lighting market to do regional logistics will bring greater advantages. The growth of Wenzhou Mingda made Iris foresee the infinite prospect of development. Therefore, Iris decided to concentrate on “fertilizing†and fully support it.
Action period -- close to market demand
The unique marketing model that Iris launched this time is the crystallization of the long-term analysis of the Wenzhou market. Its implementation is conducive to the concentration of superior forces, each broken. Next, Iris will be based in Mingda, entering the Wenzhou County-level local city. This work has been launched, and product promotion has begun in various counties. Up to now, more than 10 customers have been developed, including 3 in the monopoly area and one in the monopoly. There are also some businesses that are negotiating. The reporter learned from Yu Zong that Mingda will receive strong support from the company. Including decoration, advertising, marketing staff, etc. At the opening of the business, the company sent a large billboard of 28X4M. In addition, the company will also send professionals to assist sales, promotion, customer service support and so on. The company will also provide market protection for its products. The great investment in Mingda is also a major measure to improve the service of manufacturers.
Iris has always included the assessment of dealers as an important topic. There are four iron rules: First, the dealer store is more than 5 years old and has rich commercial resources. Second, there must be a display in the mainstream lamp market. District; Third, willing to use Iris as a long-term investment target; Fourth, with Iris has a common value, agree with the company culture. Huang Xianguo has been in the lighting industry for 18 years. He has set up lighting factories in Shijiazhuang and Shenyang. The accumulated experience and corresponding personal connections are of great significance to the brand promotion of Iris.
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