Long Sleeve Crystal: The wise thinking of the butterfly dancer

Recently, the butterfly effect caused by the earthquake and tsunami in Japan has caused many industrial aftershocks to continue. As the world's largest LED producer, it plays a pivotal role in the upstream core chip field. In contrast, because of its high-tech advantages, many regions around the world only provide support for Japan. Therefore, although the earthquake occurred in Japan, where the country's land area is less than 4% of China's territory, the impact has spread to all parts of the world.

The impact of the earthquake on Japan's economic industry is indeed a one-off move, but there is a phenomenon that we have to pay attention to: Japan's major LED companies have established production bases in China, and Japan's industrial transfer is very large. However, it is not what we imagine as "industry hollowing out." Japan is currently the largest source of imports of LED products in China (in 2010, it imported 1.1 billion US dollars of chips, accounting for 31.5% of all imports), so what we see is that the production of most high-end products, core equipment and raw materials has not yet been laid out in mainland China. The core technology and profits of most industries have always been in the hands of Japan, and only the low value-added parts have been removed.

In view of this, China's market reaction and media focus on the post-earthquake LED industry chain is somewhat reflexive.

The wind is moving. The rising price of the market is the "spring sonata"?

On the one hand, we are concerned that the impact of the earthquake on Japanese chip companies is limited, only because of post-earthquake traffic, electricity and other factors, the output situation is limited; on the other hand, after the earthquake, the news is full, the Chinese market Chip prices have quietly risen (of course, this is not only in China, the global price has been fluctuating), the industry is predicting that the price of chips and other prices will rise at least 20%. Even when channel dealers have increased their product prices, the merchants have also reluctantly sold their minds, hoping that the goods will wait for further price increases.

We do not deny that because the chip industry supply chain is seriously damaged in this earthquake, it will have a corresponding impact on the upstream and downstream of the relevant industry chain in the next few months. The subsequent impact of the earthquake is inevitable, but the Chinese LED industry is Can this "high tide" sound really open the curtain of "Spring Sonata"?

The status quo is: the market has the ability to supply products in the short term, but at present some domestic core links do not have the corresponding production capacity. In terms of the global high-brightness LED market, global revenue in 2010 was US$10.8 billion (up 93% year-on-year). Among them, Japan ranked first in the world with 33% market share, South Korea ranked second with 28%, and China only accounted for 2%. %.

Japan’s earthquake has affected the normal operation of dozens of chip factories around the world. The market panic will probably cause shortages and price increases in some of the world’s major chip components, but how much China’s gains in this price hike The opportunity is debatable.

Instead of playing on the court, can you bring your ankles to dance?

We know that LED chip epitaxial wafers have been monopolized by Japan's Nichia Optoelectronics and Toyota; US's Cree, Philips and other foreign giants monopolize (China's Taiwan's Jingyuan Optoelectronics has grown rapidly into the top three in the industry in recent years), while mainland China Thousands of LED companies are mainly focused on LED applications, packaging and low-power chips.

The investment boom of domestic LED high-power chip epitaxial wafers has only just begun in 2010. In the short term, Japan’s LED supply reduction will bring opportunities for domestic manufacturers to seize the market. It can be said to be limited and relatively relative.

After the earthquake, Taiwan, which has a competitive relationship with the LED industry and Japan, has begun to play an alternative role, but the two major Japanese manufacturers, Nichia Chemical and Toyota Synthetic, which produce LED chips, have no sub-factories closed during the earthquake. The news is very small. At the same time, whether Chinese manufacturers have the ability to provide alternatives to meet market demand is also receiving market attention.

The technology provided by Japan is limited, the ability of Chinese manufacturers is doubtful, and the ability to bring the ankles to good dance has become a key point to test the breakout of domestic chip companies. Unlike the United States, which is a financial powerhouse, Japan is a typical technology powerhouse and industry country. In addition, due to the large-scale power shortage caused by the earthquake, Japan’s lighting sector will pay more attention to energy conservation and environmental protection, and it is more likely for LED chips. Conduct more thorough research and development to achieve more new technology applications.

All of this shows us that companies that rely on imported high-end LED chips are expensive because of the high price of LED lighting products with the same brightness. This will cause the average consumer to lose interest because of the high price. force. Coupled with the unreasonable layout of the LED industry, it may lead to the outbreak of low-end chip capacity wars, causing the LED industry to repeat the mistakes of China's 2008 and 2009 polysilicon investment fever.

Nuclear "core" crystal family: give me long sleeves, I will dance
During the "Twelfth Five-Year Plan" period, China's semiconductor lighting technology innovation and industrial development will reach a critical period, especially in the representative core area of ​​the chip, further realize independent innovation, and initially establish several internationally competitive National brands will become the only way for China's LED industry to become bigger and stronger, and to cope with fierce international competition in the future. It has also become the most urgent historical mission of China's LED chip companies.

The dilemma facing China's LED industry needs to be solved from the industrial development strategy, and Jingke Electronics' breakthrough in the key technology and core patents of high-end chips has won the competitive advantage for the company itself. LED high-power chips are the core components of LED lighting and the soft underbelly of the domestic chip industry. The unique chip flip-chip technology of Jingke Electronics and one of the core technologies not only improves the light efficiency and reliability, but also has low voltage, high brightness, high reliability, high saturation current density and easy to realize large size and large size. Power and other advantages. As early as 2003, it applied for a number of core patents for flip-chip bonding technology in the United States and China, and was authorized to export products without hindrance.

The core technology is not subject to people, the patent is not blocked, the export is not restricted... and the Jingke R&D team continuously improves the product performance. We have seen that the “Butterfly Dancer” has different wisdom thinking from other LED companies after the earthquake. Consciousness, more than 30 industrial operation teams composed of expert consultants from National Taiwan University, Hong Kong University of Science and Technology, Xi'an Jiaotong University and other universities have won many technical innovation awards in the early stage of entrepreneurship.

We must admit that Japan's ingenious layout in industrial planning has too much to learn and learn from Chinese industries and enterprises in structural adjustment. Jingke is such a practitioner. He said: With my long sleeves, I will dance.



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