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Many provinces plan to "invest in the market for investment" to support the LED industry
Xiao Ling, chairman of Shenzhen Juzuo Lighting Co., Ltd., revealed on the 18th that since the National Day holiday, Jiangsu, Yunnan, Tianjin and other governments have intensively investigated the LED industry support policy in Guangdong, hoping to learn the Guangdong approach by combining the EMC model. Investing in the investment, the introduction of LED manufacturers to the local settlement.
On May 28, 2012, the Guangdong Provincial Government issued the “Implementation Plan for Promoting the Use of LED Lighting Products in Guangdong Provinceâ€, and plans to popularize LED lighting in the field of public lighting within three years. By promoting the implementation of application engineering, it will achieve 50% energy saving for year-on-year lighting, and promote the rapid development of the LED industry in the province. By the end of the “Twelfth Five-Year Planâ€, the annual output value will be more than 500 billion yuan.
Xiao Ling introduced that the “contract energy management model†(EMC model) advocated by the State Council has been widely understood, that is, the manufacturer provides free LED lighting equipment for customers to use, and then the customer pays for the equipment with the funds saved by energy saving. This model is being valued by local governments, while Guangdong is at the forefront. “Guangdong Science and Technology Department put the LED application demonstration on the Southern Power Grid and used it to do EMC. Therefore, China Southern Power Grid not only used LED products for internal transformation, but also established EMC Company to do renovation projects in various cities in Guangdong Province.â€
Three to five years to achieve "big waves and sand"
In view of the current domestic LED manufacturers and the mixed products, Xiao Ling believes: "The LED lighting market will be shuffled, and it will be seen within three to five years. There are only a handful of brands that will emerge." Participated in the Canton Fair's Qinshang Optoelectronics, Opto Lighting industry insiders agree. Wang Donglei, chairman of Dehao Runda, said: "The domestic LED downstream enterprises are developed, and there are thousands of enterprises in Guangdong, but there are mixed resources. So many small and medium-sized enterprises, low-price competition will cause damage to the industry, and the future competition will be very cruel. If If you say that you are now a squad, you will become an oligarchy in a few years."
Guo Xingyu, the promotion specialist of Qinshang Optoelectronics International Business Department, said that the current market strategy of Qinshang Optoelectronics is both international and domestic. The European and American markets are the top priority of the company's marketing strategy. "The number of personnel in the international department is increasing." She said that European and American customers are demanding in terms of product quality and after-sales service. They have high requirements on the quality of the chip, heat dissipation, power supply, etc. Domestic users will also make the same requirements in the near future. "In three to five years, manufacturers that do not adapt to the market and customer needs will have difficulty in survival. Is it not reported that the LED boss is running?"
Previously, on October 8, 2011, Chairman Mao Guozhen of Shenzhen Shengduoli Industrial Co., Ltd., his wife Cui Lihua and his relatives who worked in the company were reported to be “all missingâ€.
Xiao Ling said that the next three to five years is a historical opportunity for the upgrading of the lighting industry in the past 100 years. The most powerful competitors in this period are Japan, South Korea and China. Regardless of her own interests, she hopes that Chinese companies will win and create a world-class lighting brand.
"The key is better than the quality. At present, the EMC model implemented in various places, and the energy service companies closely related to the government, they may start to cooperate with big factories and small factories, and the products are also mixed. But after one year, the products with problems will be "Being compared", Xiao Ling said, "Edison has invented incandescent lamps for more than 100 years. So far, the world's leading lighting manufacturers are not so few?"
Ji Yang, marketing director of Op Lighting International Business Department, said that in the future LED industry competition, Oupu's understanding of consumers and the advantages of technology application will gradually become prominent. 
Many provinces have promoted LEDs to Guangdong. A large number of enterprises are afraid of being "big waves".
Within three to five years, the LED industry will end the situation of mud and sand, a large number of production enterprises will be eliminated; LED products will break through technical bottlenecks and price bottlenecks, the overall upgrade of the lighting industry is imperative; if seized historical opportunities, China will The top international LED brand has emerged.