Suningmei's strategic cooperation plans to sell 50 billion yuan in three years

After the "downsizing" of the marketing system at the end of last year, the United States increased its cooperation with the big chain this year.

On January 7, Suning Appliance and Midea Group signed a three-year strategic cooperation agreement in Foshan, Guangdong. In the next three years, the total sales of Midea's air conditioners, refrigerators, washing machines, living appliances, environmental appliances, kitchen appliances, and other full-line products on Suning line and offline channels will likely exceed 50 billion yuan.

In 2011, Midea's channel sales in Suning exceeded 10 billion yuan. The two parties agreed in this contract that they will strive to achieve a total sales volume of 22 billion yuan in Suning in 2014 and 50 billion yuan in sales in 2012-2014.

Within three years, Midea’s products will achieve 100% in-store sales at Suning’s Expo Super flagship stores, flagship stores, neighborhood stores, boutique stores, and Tesco’s live line stores, especially with the sinking of Suning channels, Suning’s and Midea’s Increase the cooperation in the third and fourth-tier markets; both parties will share corporate customer information, strengthen cooperation in commercial air-conditioning, complete appliances and other aspects, and expand engineering business.