Tengsheng: cut into the field of Haoyu, Liteo supply chain camera

As smart mobile terminal devices are becoming thinner and lighter, the bonding process is constantly replacing the traditional screw technology to become the main means of achieving lightness and precision for mobile terminal devices. Based on this, the dispensing technology is also applied to mobile phones. On the tablet, the original traditional craft was abandoned.

The development of dispensing technology has also driven the replacement of dispensing equipment. Domestic equipment has been subject to technical and financial constraints and has been controversial. Similarly, as the equipment manufacturer, Shenzhen Tengsheng Industrial Equipment Co., Ltd. (hereinafter referred to as “Tengsheng”) failed to avoid such an encounter. The general manager of the company, Lu Guoming, spoke to reporters without hesitation, and launched the first few years ago. When the dispensing machine was sent to the domestic listed packaging factory, it was directly rejected by the other party, because its dispensing accuracy is only 85% of the Japanese Musashi dispensing machine, even if the price is very favorable. "If the domestic equipment wants to enter the big factory, the premise is that the precision is similar to that of Musashi. The price is at least 30% cheaper than Musashi, preferably 50% or more. It also includes services such as payment and after-sales."

It is for this reason that Lu Guoming is determined to focus on the production and technical research and development of dispensing equipment, and is determined to create a domestic first-class dispensing equipment. From 2003 to now, Tengsheng has gone through 11 years. From the initial calculator, MP3, DVD laser head, to solar equipment, LED, mobile camera lens, VCM motor and mobile phone touch screen, Tengsheng has stepped forward to today with its strong technical strength.

Since its development, Tengsheng’s efforts have also paid off. In the field of cameras, we have cooperated with major customers such as Lite-On, Haoyu, Qiu Tiwei, Xinli, and Ou Feiguang. “To date, Tengsheng has provided more than 150 TS300HP+CCDs to Sunny Optical. The dispensing machine with data positioning and height measurement." Lu Guoming told reporters.

Aiming the camera field <br> <br> Reporter: Teng Sheng revenue last year and this year's revenue target is how much, how can produce the situation?

Lu Guoming: Tengsheng had revenues of more than one billion last year. The revenue target for this year is 160 million. At present, the company's dispensing machines can reach more than 2,000 units per month.

Since its inception in 2003, Tengsheng has 260 employees, including nearly 50 R&D personnel. This scale is relatively rare in the dispenser industry.

Although Tengsheng has not entered the field of cameras for a long time, it has cooperated with first-line module manufacturers such as Haoyu, Qiu Tiwei, Xinli and Oufeiguang with its strong technical strength.

In addition, at the end of the year, Teng Shing will launch a full line of VCM automatic lines, which can alleviate manpower problems. Now a line of semi-automated equipment is 25 people, and by investing in such a fully automated equipment line, the number of people in a line can be reduced to about 10 people.

Reporter: With the continuous shift of the function machine to the smart machine, the total domestic camera module market is about 160 KK to 200 KK per month. For the camera field, will Tengsheng increase its focus?

Lu Guoming: Next year, Tengsheng will focus on the camera field. Prior to this, the company has been paying attention to the mobile phone camera industry. It has not formed a focus on the market and technology. After talking with many professionals in the camera field, it has also realized the great potential of this industry. In the follow-up, Tengsheng will increase its market strength in the camera and turn its focus to the camera industry.

In the mobile phone, Tengsheng will also make narrow-border dispensing next year. At present, it has already cooperated with Lenovo, TCL, VIVO, OPPO and Huawei is also testing the company's products.

Reporter: How does Tengsheng conduct customer selection and positioning in the field of cameras?

Lu Guoming: At present, the company is mainly concentrated in the middle and high-end, and the company focuses on serving these customers. Through continuous resource integration, the company will provide more quality services to decentralized small customers. The company's long-term service tenet is: to serve customers wholeheartedly, and is committed to continuously creating value for customers.

Innovative, customized services to win market <br> <br> Reporter: camera currently on the market do dispenser companies will be more, that Teng Sheng's main advantage in what areas?

Lu Guoming: First of all, Tengsheng is a technology company with a very rich technical staff, a total of more than 70 technical staff, and nearly 50 technical research and development personnel. Secondly, in terms of technology, the company has formed friendly cooperation with some well-known large enterprises--providing a dispensing machine for Haoyu, Xinli and Qiu Tiwei. Therefore, when customers talk about cooperation with us, they will have a great interest in hearing this. Before the cooperation, we will provide solutions to customers, coordinate with customers and choose the most suitable model. Therefore, Tengsheng has a certain accumulation in mobile phone equipment and has experience in serving large companies. The company has been constantly seeking innovation in product design to provide customers with different product experiences.

Reporter: Module manufacturers generally care about the stability and ease of operation of the equipment. How does Tengsheng's dispensing equipment solve the customer's concerns about these two aspects?

Lu Guoming: From the customer's point of view, the main thing is the price/performance ratio; from the user's point of view, there is also the habit of using it. For example, Haoyu used more than 100 dispensers from Tengsheng. The employees are very skilled at the existing machine operations. If they change a different device, their first reaction is definitely not good. This is the use. inertia.

It is also easy to operate. This is not just a matter for employees, but also what our equipment manufacturers are going to do. Our equipment manufacturers must understand the customer's process, provide a simple, easy to learn, easy to use point of departure, as the equipment supplier needs to lead the customer's staff, let him get used to this equipment.

Secondly, the stability of the equipment is actually the most important. The stability of the equipment and the advancement of the technology, the stability of the motherboard are all important, but the most important thing is how many units of equipment to determine my stability. Compared with 100 units shipped, the shipment volume of 1,000 units is usually one thousand units with high stability.

At present, Tengsheng's shipments are the largest in China, and with 11 years of production and sales experience in this industry and independently developed systems, the company has a large advantage. At present, many systems on the market may be outsourced, or use a universal version, and Tengsheng adopts a personalized version, from which it can be quickly modified for customers. Fast response and fast innovation have laid a good foundation for the company to win the market.

As for the after-sales, Tengsheng is responsible for only two people after the sale. This is all based on confidence in the product. As a user, if the equipment is often broken within two years and three years, it is better to buy a new one, so Tengsheng's products have the highest return on investment for customers.

Market competition urged technological innovation <br> <br> Reporter: How do the dispensing device in the current market?

Lu Guoming: Dispensing equipment is not small in China's dispensing electronic equipment. If we continue to develop, development will be a long time. In the past, there were many screws on the mobile phone. The current mobile phone basically has no screws. There are also a few screws on the rear cover, which are basically glued, including the border glue. In the future, mobile phones are getting thinner and thinner, and tablets are getting thinner and thinner. This requires bonding to achieve, so from the beginning, do the laser head dispensing of the DVD, and then the entire full fit of the mobile phone, TP, including now Compared with the hot jet dispensing, this is a trend. As smart portable devices become smaller and more precise, this problem is fixed by the process of fixing the glue. Very long development time.

Take VCM, VCM's manufacturing process has come out for at least four or five years, but basically nothing has changed in these four or five years. There is also a saying that the manufacturing process is not very big in five years, but five years later. How will it change, I don't know, so the market for dispensing is relatively long, although it is not the most important in the mobile phone market, but he is indispensable.

Reporter: Some equipment companies also have some dispensing equipment and fully automated equipment. At present, what is the biggest feeling of competition in the market for dispensing equipment this year?

Lu Guoming: The competition of dispensing equipment in the field of cameras is nothing, and it may be more intense in other industries. In fact, competition is also a very good thing. The strength of competitive companies will be reflected, and technological processes will be innovative. Users will have a better experience, so this is a good thing. Especially in the competition of smart phones, it is more of a competition for technological innovation.

But as of today, a lot of LED packaging, or other lower-end competition, where pure competition is price competition, does not consider a vicious competition of service, after-sales, technological innovation. However, the threshold of smart phones is relatively high, the technical requirements are relatively high, and the technical team is required to keep up. Processes like Lenovo and TCL have been changing, so manufacturers of dispensing equipment must be able to change the technology of these mobile terminals, otherwise the products will be eliminated.

Therefore, before Tengsheng was doing the dispenser, a product could be sold in the market for 3 or 5 years. Now, technology will change in a year or half a year. Therefore, in the dispensing equipment market, new products should be used to defeat the old products, and the rising products can obtain the market. Therefore, the smart phone market must be the competition of the technical route. (This article is Tengsheng submission)

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