Recently, media such as news papers said that TV is almost always a topic of downturn in Japanese home appliance manufacturers. It's no wonder that the comprehensive reform of the TV business of Japanese manufacturers has indeed reached the point of "no delay". What's more serious is that there is no clear strategy for recovery. However, looking at TV only from these negative perspectives may ignore its essence. After the completion of analog-to-digital conversion in July 2011, Japan ’s television market was at a standstill, while in markets such as the United States, development aimed at creating a new era of “TV†was becoming more active, and there was still a lot of money flowing. Today, television is in the midst of a wave of major changes. In this wave, the core is of course the Internet. Some people may point out: "Japan has been committed to the integration of TV and the Internet as early as 10 years ago, but there have been few successful examples of business development." Indeed, even before, the integration of TV and the Internet was The foundation provides attractive services, but also lacks the technology to provide support. However, in recent years, related technologies have become more sophisticated. For example, "MPEG-DASH" in video transmission and "HTML5" in software description language. The practical application of these technologies has brought a huge impact to the transformation of large-screen TVs, but also brought the topic of "repositioning" to the products themselves. Previously, the reproduction of video content was almost monopolized by large-screen TVs, but in the future, it will become possible to enjoy high-quality images on a variety of terminal devices through the Internet anytime, anywhere. For users, smart phones will also become a kind of "TV". In this case, what kind of user experience should a large-screen TV provide? How should the TV share the function with the smartphone and tablet terminal in the same living room to provide the unique value of the large screen? It can be said that these topics will become the key to product development. Although the major TV manufacturers in Japan and South Korea have launched a variety of "smart TV" products that support the Internet, there have been no successful cases. Because of this, the new generation of TVs contains huge business opportunities for many companies. Whether integration with the Internet can significantly improve the revenue of TV manufacturers is still unknown. However, it is extremely hopeful to abandon the one-time trading as in the past and develop a new revenue model. In the near future, if the large-screen TV also supports HTML5, it will be able to run a lot of application software. The author personally thinks that if there is a smart TV equipped with a distance image sensor like Microsoft's motion input device "Kinect", it will be a very interesting thing. In this way, sports simulation games and training applications that use distance image sensors to recognize user actions and operate from them are expected to gain popularity. Former Google Vice President and President of Google Japan, Murakami Keno said: "In today's Japan, young people are gradually moving away from TV. But at the same time, there are many ideas that make TV interesting. For these young people, we Will break the stereotypes and make TVs more interesting. "That's right, it is time for a large number of technicians to challenge the development of a new generation of TVs.
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