Changhong has recently entered into a strategic cooperation with global industrial robot technology supplier ABB, and will carry out in-depth cooperation in the field of industrial robots in application development, production, system integration, etc., marking Changhong officially entering the field of industrial robots. The two sides also set up a joint laboratory for robot applications to overcome key technologies in related fields. Previously, Midea has also been active in the field of robotics. At the beginning of 2016, Midea will receive part of the equity of Anhui Efte Intelligent Equipment Co., Ltd. On May 18, it acquired a stake in the German robot manufacturer KUKA and entered the field of robot manufacturing. According to the US, the layout of the industrial robot industry will help the company to improve the level of intelligent manufacturing, build interconnected factories in the future, and improve production and manufacturing efficiency. Not only Changhong and Midea, many home appliance giants have shown great enthusiasm in the field of industrial robots. Gree established the Automation Research Institute and independently developed many industrial robot products. Haier focuses on service robots, innovative Internet factories, etc.; TCL has set up a special industrial investment fund. It can be seen that these home appliance giants are opening up a vigorously cross-border, layout and transformation of intelligent manufacturing by directly manufacturing and selling robots, or by deploying intelligent manufacturing industries centered on intelligent robots. Why do home appliance manufacturing industry build up industrial robots? Some analysts believe that home appliances have always been labor-intensive industries. With the increase of labor costs, the gradual disappearance of China's demographic dividends, and the improvement of precision manufacturing, the application of industrial robots in the field of home appliances will inevitably become more widespread. In fact, the development of industrial robots is closely related to the global manufacturing transfer. In the era of Industry 4.0, the highly intelligent and flexible home appliance production has become a consensus. In particular, China's huge manufacturing industry needs to transform into automation, and robot replacement labor will be the choice of many companies. Previously, the growth of China's industrial robot market relied mainly on the automotive industry. But today, the number of robotic installations in the electronics, logistics and other industries is growing rapidly, which means that industrial robots are continuing to extend to the general manufacturing industry. Some insiders pointed out that compared with other consumer electronics industries, the home appliance industry is large in scale and high in standardization. It is most likely to become the next industry to widely use robots after the automobile industry. According to IFR data from the International Federation of Robotics, sales of service robots worldwide are expected to reach 18.9 billion yuan in 2017, a compound growth rate of 37%. According to estimates, the total demand for industrial robots in China will reach 126-339 million units in the future, with a market capacity of several hundred billion yuan. In addition, the current home appliance industry has entered a downturn, and in the context of diversified business needs, companies are catching up with the industry upgrade. Some analysts pointed out that the future development of China's home appliance giants is crucial for the layout of intelligent manufacturing and the establishment of autonomous voice system. The ability to develop, manufacture and collaborate with robots is undoubtedly the “top priorityâ€. However, the new industry of "heavy assets, heavy technology, and heavy ecology" of robots is definitely not an industry that ordinary household electrical appliances companies can enter casually. The high threshold also determines that this can only be a few giants of new business games, the richness of profits, beyond the imagination of the current home appliance industry. However, it is not an easy task to cross the border of the home appliance business to the robot industry. The robot industry emphasizes high technology and high technology, and needs long-term accumulation. It is almost impossible to "go to the eve of the day"; the enterprises that choose mergers and acquisitions will have certain tests afterwards.
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