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December 31 news, according to foreign media reports, when we look forward to 2013, the more obvious discovery: In the new year will bring unprecedented opportunities for RIM, enough to make it come back.
The main reason for this is that the current smart machine market is dominated by two major platforms. First, Android is considered a platform that can easily attract unsafe malware. Second, iOS comes from a company that has never valued the "IT" field. In fact, Apple's biggest flaw was the early Lisa computers and Apple servers. Both were built under Steve Jobs's eyes (Lisa was even originally designed by Steve Jobs himself), and both targeted the IT market.
Smartphones and tablets are largely consumer-driven, and they are increasingly used in business. Even in the BYOD world, there is a need for links to hardware and web services. In the upcoming 2013, RIM will bring its next-generation products and will become the only mobile solutions provider, focusing on the concept of "IT first, user demand second".
RIM still needs corporate and individual users. If you analyze the threats RIM is currently facing, you will find that the company will make a comeback in 2013. The reason is as follows:
Apple's flaws: disappointing Siri and iCloud
Apple Siri is a typical issue of "the emperor's new clothes." The performance of this voice command application launched by Apple is not as good as expected.
Part of the reason for Apple's success is that most users ignore the problems in Apple products, and Apple will succeed in making these issues seem irrelevant. However, MobileMe's performance is too bad, iCloud can only be considered slightly better. These two services are crucial in the deep integration with Microsoft Exchange because this is a typical requirement for users when working with mobile phones.
If users begin to value the Apple devices in their hands, especially in some specific areas, such as mailbox integration (RIM is a strength in this area), this gives RIM a favorable counterattack opportunity.
Android bug: security and bad email support
Recently, Google introduced Exchange support on its Android platform in a free form. Despite the number of applications, Google Play ranked behind the Apple App Store, but application developers have been complaining that they can not make money from this platform, because Android applications are free for users. In this tense situation, Google was forced to charge users for Exchange support.
On top of this, the mobile device market is extremely disorderly, and the Android platform is flooded with a lot of rogue software that makes it difficult for the operating system to run safely.
Like Apple and Microsoft, RIM is promoting safe-paying applications. In this way, BlackBerry devices may benefit from consumers who abandoned Android due to security issues.
BlackBerry 10, Jedi fight back?
The BlackBerry 10 is a system based on operating the machine. If the market is unable to meet the needs of business users due to Apple and Android devices, then on January 30, 2013, that is, the release date of BlackBerry 10, it will be a golden opportunity for RIM.