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According to reports, Apple CEO Tim Cook said in an interview with NBC today that the company’s next major plan will be the living room part of the family – suggesting that Apple will likely launch a revolutionary television product. .
“When I walk into the living room and turn on the TV, I feel like the time is going backwards for 20 to 30 years,†Cook said. “This is an area where people have a lot of interest. But I can only reveal so much information about it. ."
The above is the most radical statement from Cooke that Apple may be developing TV products. The industry has been rumors that Apple will launch TV products. Earlier, Cooke had used “strong interest†to describe Apple’s Apple TV set-top box. However, this product is only used as an auxiliary peripheral for TVs, which can help to use the Internet to play video content such as movies and televisions on traditional TVs.
Rumors that Apple will push TV products have been circulating in the industry for many years, but it wasn’t until the formal publication of Apple’s co-founder, Steve Jobs’s personal authorization biographies, that people really began to believe the authenticity of the rumor. The book pointed out that Jobs had revealed to biographer Walter Isaacson that he "finally deciphered" the secret of producing television sets.
"It will have the simplest user interface you can imagine." Jobs said.
In January of this year, a report in the USA Today stated that Apple’s chief designer, Jony Ive, placed a "smooth" 50-inch television model in his California secret studio. The report also stated that Apple hopes to produce TVs that are 42 inches or larger in size and provide Wi-Fi connectivity.
Piper Jaffray analyst Gene Munster has long been a supporter of Apple TV. In November last year, he made a prediction that TV will join the ranks of iPhone and iPad in 2013 and become one of Apple's three core products.
Munster believes that the price of Apple TV will be set between 1,500 US dollars and 2000 US dollars, the screen size will be between 42 inches to 55 inches, the product will be listed before the arrival of the holiday shopping season in 2013.
