BYD starts a new round of globalization with new energy vehicles

At the beginning of the 21st century, Chinese car companies have set off a wave of internationalization. Geely, Great Wall, Chery and other car companies have opened factories in Russia, Southeast Asia and South America, and they are producing overseas by CKD, or directly exporting vehicles, internationalization. The operation was very good at one time, but with the changes in the overseas market environment, such as foreign governments raising import tariffs for the protection of domestic car companies, Chinese cars lack mature sales and after-sales service networks in overseas markets, and the quality of products is poor, CKD And the export volume of the whole vehicle has been decreasing year by year, and this wave of internationalization has gradually subsided.

BYD starts a new round of globalization with new energy vehicles

The development of new energy vehicles has given China's auto companies another opportunity to globalize. In the past few years, Chinese auto companies represented by BYD have opened up a new round of globalization with the development opportunities provided by the development of new energy vehicles. .

New energy global counterattack achievement champion sales

At present, in the overseas market, BYD has become synonymous with China's new energy vehicles. When some car companies have just entered the field of new energy vehicles, BYD's new energy vehicles have been on the road for several years, when some car companies have new energy vehicles. When it was just on the road, BYD's new energy vehicles have already rushed out of the country and entered the markets of developed countries and regions such as the United States, Europe and Japan.

In 2015, BYD's new energy vehicles surpassed Tesla and Mitsubishi to win the global new energy vehicle sales champion with 61,722 vehicles. The sales data directly reflects the market's affirmation of BYD's technology and quality. Seeing the sales volume, BYD set off the banner of “new energy vehicle leader” and represented the Chinese car brand everywhere.

According to the incomplete statistics of Electric King, by the end of 2015, BYD new energy vehicles have been exported to 43 different countries and regions including the United States, Britain, the Netherlands, Japan, Brazil, Uruguay, Chile, Mexico, etc., more than 190 cities. .

Export to Japan:

In February 2015, BYD pure electric bus K9 landed in Kyoto, Japan, becoming the first Chinese car brand to successfully enter the Japanese market;

Export to the United States:

In May 2013, BYD's North American bus and battery factory was located in Lancaster, California. In June of the same year, the board of directors of the Los Angeles County Metropolitan Bus Company, the second largest bus company in the United States, approved the purchase of 25 BYD pure electric buses.

At the end of April 2015, BYD won the K9 order of 60 pure electric buses in Long Beach, California, and set the record for the largest pure electric bus in the United States.

In February 2016, the California Antelope Valley Transportation Bureau announced that it would order 85 BYD pure electric buses, which are expected to be delivered in the next five years. The first batch of 29 buses including the 18-meter K11 and the 13-meter C10 will be in 1 Delivered within the year). Less than a year later, BYD once again harvested large orders from California, and the US government added orders to BYD's new energy buses, which also reflected the high quality and strength of BYD's new energy vehicles.

Export to the UK:

In 2013, BYD's new energy vehicle e6 entered the UK market (before the Tesla Model S landed in the UK, the BYD e6 with a cruising range of 186 miles was the largest pure electric vehicle in the UK at the time).

Since October 2015, General BYD has supplied more than 4,000 double-decker electric buses to London, England (a contract of 660 million pounds of pure electric bus orders).

Export to the Netherlands:

In July 2013, 35 pure electric bus bidding projects at Schiphol Airport in the Netherlands were spent on BYD;

The commercial market has always followed the principle of "you can you up, no can no bb". BYD has mastered the core technology and core production capacity of electric new energy vehicles, and Japan, the United States, the United Kingdom and other automobile powers have opened a green channel to BYD.

When others are looking for shortcuts in “reverse R&D”, BYD insists on independent research and development. It is the only car company in the world that has its own power battery factory, new energy passenger car, commercial vehicle and special vehicle manufacturing capability. As of April 2015, BYD Group has applied for a total of 12,580 patents, of which 8,846 patents have been authorized.

Repeated awards

BYD's contribution to global low-carbon energy has been recognized by the international community. BYD won the "United Nations Energy Special Award" issued by the United Nations and became the first Chinese auto company to receive this honor.

On January 18, 2016, in Abu Dhabi, UAE, BYD defeated two of the world's top 500 companies that were selected in the final round. They successfully emerged from 1,437 applications from 97 countries and regions around the world. It is the crown of the “Oscar” “Zhayed Future Energy Award” large-scale enterprise category in the new energy industry. It has become the first company in China to win large-scale enterprise awards and has won the highest honor in the energy field.

Prior to this, BYD Chairman Wang Chuanfu won the “Zayed Future Energy Award” personal life achievement award in 2014, and BYD became the only company in the world to win the award for the large enterprise category and personal life achievement award. The Zayed Awards Judging Committee gave high praise to BYD President Wang Chuanfu's Lifetime Achievement Award. He believed that Wang Chuanfu played an irreplaceable key decision-making role in the development of BYD's green industry and made outstanding achievements in the world's new energy field. Contributions, the “Electrical Urban Transport” solution promoted by it, is also a major factor in its award.

In September 2015, BYD stood out from many competitors from all over the world and won the “United Nations Energy Special Award”. This is the first time in the 70 years since the founding of the United Nations, the United Nations Secretary-General Ban Ki-moon has personally handed the award to BYD. All along, there have been various doubts about BYD's new energy strategy, and these high-interest international awards have responded strongly to these questions.

Actively participate in global public welfare to establish an international brand image

On May 14, 2015, BYD was the only invited new energy company to appear in the United Nations, participating in the high-end seminar “EWEC for every woman and every child”, using the scientific and technological strength of Chinese companies to deal with this global issue. In December 2015, as the only representative of China's newly-invited new energy auto company, BYD Chairman Wang Chuanfu attended the 21st UN Climate Change Conference to discuss climate issues with people from all walks of life and promote environmental protection with science and technology. As Wang Chuanfu said, “Besides being the only company that can produce pure electric double-decker buses, BYD is the only car company that can have dozens of pure electric bus production plants on four continents, China, USA, Brazil. The UK has our bus production line, which will serve every city that needs a clean bus to improve the environment."

On Christmas 2015, BYD's image film debuted at Times Square in New York, USA, and celebrated Christmas with people at the "crossroads of the world." On the eve of the Spring Festival of 2016, at the Big Screen of London Heathrow Airport, Frankfurt Airport, and Paris Charles de Gaulle Airport, BYD sent a warmth to the home tour in the form of a promotional film to “go home for the New Year and recharge the soul”. "As a slogan, it shows the humanistic feelings of the company."

BYD has taken on more social responsibilities while selling the global new energy market. With its own practical actions, BYD has implemented a car with temperature, responsibility and social responsibility, showing BYD's mature brand strength and An expanding international perspective. A company with both core technology and product strength, as well as social responsibility, can go further and more steadily on the road to internationalization.

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