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On January 6, Tian Bosheng, a researcher in the optoelectronics industry of China Investment Consulting, told reporters that Dehao Runda’s acquisition of NVC Lighting staged a “snake swallowing†good show, but it was rejected by the capital market. The main reason is that it has never been According to the conventional "out of the card" NVC lighting trader Wu Changjiang's share selling and buying process is suspicious, business methods are difficult to understand, so that risk aversion resurgence.
Organization does not buy
On December 31, 2012, NVC lighting founder Wu Changjiang said in Weibo that the development and popularization of LED exceeded everyone's expectations, which made traditional lighting companies face huge challenges. Without transformation, they will be eliminated. NVC's advantage lies in Brand and channel, the cooperation with Dehao is a strong alliance, has a strong competitive advantage in the LED industry chain, and is a win-win situation for NVC and Dehao.
Wu Changjiang’s views have been recognized by many people in the industry. “Strong and strong†and “complementary advantages†have become the key words.
"It can be said that the brand and channel are the embodiment of NVC's core competitiveness." Huatai Securities judged that the intention of the marriage between Dehao Runda and NVC Lighting is to prepare for the sales channel of LED chip production capacity. Taking advantage of the channel advantages of NVC Lighting will be the main motivation for DHL Runda.
Wu Changjiang said in Weibo: "I hope to use time and facts to prove that my efforts and sacrifices are correct and worthwhile! Please pay attention to the great changes in China's lighting industry in 2013 and 2014." It is Wu Changjiang’s cry, or the support of industry analysts. The capital market has not shown much enthusiasm for this marriage of imagination.
On January 4, 2013, looking at the trend of Dehao Runda stock, Mr. Wang, a Guangzhou investor, still regretted it. On December 27, 2012, Dehao Runda announced the acquisition of Wu Changjiang's shareholding in NVC Lighting. On the day of the announcement, Mr. Wang believed that Dehao Runda had another spring coming, and he was quilted with the flag.
Dehao Runda's share price fell on December 27, 2012 at a price of 8.50 yuan. On January 4, the closing price of the stock was 7.08 yuan, down nearly 4%, and the turnover rate was as high as 9.18%. According to the data, the top two sellers on the same day were institutional seats, and the turnover was 80220528.33 yuan and 23771581.46 yuan respectively.
Integration problem
Ding Jianhua, deputy general manager of China Optical Network, has been paying attention to the cooperation between Dehao Runda and NVC Lighting, and revealed the cooperation between the two parties on his Weibo.
Ding Jianhua told reporters that under the impetus of all walks of life, the LED industry is hot, but the market has not heated up simultaneously. There have been several companies with billions of dollars closed down. The consensus of the industry is to do vertical integration. Dehao Runda goes to the downstream of the industry, and NVC Lighting goes upstream to the industry. It is the most ideal industrial integration mode that everyone imagines.
Ding Jianhua said that an important reason for Dehao Runda to acquire NVC Lighting should be to take advantage of the latter channel and sell its products to Dehao Runda through its specialty stores. However, Dehao Runda and NVC Lighting are all producing terminal lighting products, and Dehao Runda faces the problem of playing its own brand or the NVC brand. If you play your own brand, it will form a homogeneous competition with NVC lighting products in the terminal, and will largely touch the rights and interests of other shareholders of NVC Lighting, which will definitely lead to a rebound. If you don't play your own brand, the company faces the danger of losing the terminal, which obviously does not meet the strategic intention of Dehao Runda to build the entire industry chain.
In fact, such a thing has happened in NVC lighting. At that time, Wu Changjiang introduced Schneider as a strategic shareholder of NVC Lighting, allowing Schneider's products to be sold in NVC Lighting's specialty stores, but in the end both sides were in a hurry. It is worth noting that Schneider is still entering the NVC lighting channel with complementary products. If it is a homogeneous product, there may be more things to coordinate.
"It is also a difficult problem for NVC Lighting to use products such as upstream chips from Dehao Runda." Ding Jianhua said that the technical capabilities and product status of Dehao Runda in the field of semiconductor lighting have not established a good reputation in the industry. I can't see the advantages of Dehao in improving NVC products.
NVC official attitude is blurred
The vague attitude of NVC Lighting also makes this cooperation full of uncertainty.
The reporter noticed that during the suspension of Dehao Runda, NVC Lighting did not stop trading. This shows from the side that the marriage between the two is more of a cooperation between Wu Changjiang and Dehao Runda, not NVC Lighting.
Ding Jianhua said that Wu Changjiang is not currently the chairman of the board and has not entered the board of directors. Wu Changjiang is only the largest single shareholder of NVC Lighting and cannot represent NVC Lighting.
In fact, after the announcement of Dehao Runda, the official level of NVC Lighting has not expressed its position on this matter. The current chairman of NVC Lighting also rejected the media interview.
The reporter called 阎焱, he did not answer the phone, and the text message did not reply. The doubt to the outside world is that if the NVC Lighting Board is not willing to cooperate with Dehao Runda, then the contradictions of several parties may be intensified.
However, Wu Changjiang said in Weibo yesterday, "I saw you in the morning, we talked very much; we affirmed the strategic cooperation of Dehao; NVC and Dehao complement each other in the industrial chain, and the cooperation between the two sides is greatly It has rapidly promoted the transformation and upgrading of the respective industries of the two companies, and also promoted the benign and rapid development of the entire LED industry. I always expressed my full support for my work, and I also indicated that I will do my best to make NVC a world-class as soon as possible. The company returns all shareholders."
Through a series of events, the outside world has been able to roughly understand the character of the shareholders. Wu Changjiang founded NVC lighting on one hand, and launched two suppliers and channel dealers to “force the palace†on the board of directors. It is obvious that it is not a loser; Saifu is also a “tough guy†in the NVC lighting battle; Hao Runda Chairman Wang Donglei raised billions of dollars to build an LED empire, and his own strategy. If several "heavyweight" characters can form a joint force, NVC lighting and Dehao Runda development are still worth looking forward to, but if the running-in is not good, it will become a "dragon and tiger battle", and it will definitely hurt the two companies.
Zhang Xiaofei, dean of the High-tech LED Industry Research Institute, also has the same concerns. He said that the new shareholder Dehao Runda has a good relationship with the old shareholders of NVC and how to coordinate the interests of the two platforms.
In fact, not only is the official attitude of NVC unclear, but Wu’s own intentions are not clear. At present, there are three kinds of speculations in the outside world: industrial cooperation, Wu Changjiang cashing, and Wu Changjiang regaining control by Dehao Runda.
"While Wu Changjiang screamed very high, but everyone still can't understand its true intentions. These kinds of guesses are possible, so the capital market is very entangled." Ding Jianhua said.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.) 
Does DHL have faced integration problems or staged a "dragon and tiger battle"?
For the marriage between Dehao Runda and NVC Lighting, some people ridiculed the dog’s blood, and some praised it as a pioneering move. This is because of the internal struggles of “伉俪â€, and the lack of market demand, the two sides are trapped in surplus. The union gives the outside world unlimited imagination.