The collision of history and technology artificial intelligence makes museums younger

"We use 3D cloud technology to collect the surface information of the object with a laser or image acquisition equipment, and then generate a three-dimensional model through background calculations, project the object 1:1 on the desktop, and you can intuitively see the object in 360 degrees. The content of the report.” On September 13, Xiong Qing, general manager of Chongqing Wujing Digital Technology Co., Ltd., said in an interview with a reporter from 21st Century Business Herald.

At the end of August, in the "Smart Cultural Expo" exhibition area of ​​the China International Intelligent Industry Expo (hereinafter referred to as the Smart Expo) held in Chongqing, the Matter3D interactive holographic display screen provided by Chongqing Wujing Digital Technology Co., Ltd. became a major "hot area".

With the advent of the digital age, especially new carriers such as VR, MR, holographic projection, and interactive holography, the cultural relics hidden in the boudoir can "walk" to the audience and show their beauty.

The collision of history and technology artificial intelligence makes museums younger

"Through" back to the late Qing Dynasty

At the Smart Expo, statistics on the two interactive holographic display cabinets showed that there were 4 people experience in an average of 3 minutes. During the three days of the Smart Expo, a total of 6,000 people tried the cultural relic projection, and about 40,000 people watched it, of which children’s experience accounted for as much as 60%.

Xiong Qing told a reporter from 21st Century Business Herald: "Children get started very quickly. When they reach out to the device, they will know how to play. We have blocked other complicated things as much as possible. We hope that the cost of educational experiments will be low. some."

In July, the Chongqing Three Gorges Museum, which just completed the acceptance of the digital museum construction project, applied MR technology (mixed reality technology of AR technology and VR technology) to the map of the late Qing Dynasty "Amplification of Chongqing Geography On the picture. "Visitors wear HoloLens holographic devices and become "protagonists" on the map and travel to the streets, shops, docks and other scenes of Chongqing in the late Qing Dynasty to complete various interesting tasks." September 5, Chongqing Three Gorges The relevant person in charge of the museum told the 21st Century Business Herald reporter.

Through digital technology, the museum’s core business exhibition display presents a variety of styles, and the security protection of cultural relics is constantly upgraded, allowing cultural relics to "move" by themselves and call the police to "self-help".

Wild cultural relics that cannot be moved in the museum are often remote, scattered, and cover a large area. Unable to achieve effective 24-hour supervision, which puts great pressure on civil air defense patrols. The use of technical defense methods is either huge in construction cost or impossible to implement at all.

At the Smart Expo, the person in charge of the exhibition area of ​​Guangdong Aozhi Innovation Technology Co., Ltd. told the 21st Century Business Herald that the security system uses solar power, 3G/4G transmission, and a "cultural relics intelligent monitoring pole" integrated with smart cameras. The "Intelligent Cultural Relics Monitoring Rod" network forms a regional alarm system, making the camera a guard for the uninterrupted protection of cultural relics or ruins in the field 24 hours a day. Whether it is touched by tourists, cultural relics moving, or cultural relics lost, they will immediately report to the police, and the relevant alarm images can be pushed to the mobile phones of relevant personnel in time, or the regional cultural relics monitoring center. "

"Internet Celebrity" Museum

In museums, this kind of scene has long been commonplace: the audience stopped and watched the exhibition quietly while wearing headphones. I asked a question and answered: listening to the audio guide. Just download the museum’s APP or follow the WeChat public account, just like following a tour guide. Audio guides have become a common trend. Will this bring shock and pressure to the museum's commentators?

In this regard, Chengdu Museum's commentator Feng Siying is optimistic, “The audio guide is for the convenience of everyone, and it is impossible to meet everyone’s needs. In response to the audience’s personalized questions, the commentator will interact and communicate with the audience to answer their doubts. So as to deepen the understanding of cultural relics, but the voice system will not." On September 5th, she told the 21st Century Business Herald reporter.

Zhang Xiaopeng, director of the Library and Information Department of Nanjing Museum, believes in the Nanbo expert blog that there are three levels of interaction between museums. The first level is technical interaction, which is the simplest interaction, such as moving the mouse, clicking on the touch screen, etc.; the second level is content interaction, most of this interaction only takes place in a certain time and space, such as visiting museum exhibitions. Leaving the environment, content interaction slowly loses its influence. The third level is emotional interaction, which is the highest level of interaction, and it is also the interaction that can effectively influence or even change people's behavior.

On September 5, a reporter from the 21st Century Business Herald saw it on the right side of the lobby on the first floor of the Chongqing Three Gorges Museum. A wall was filled with hundreds of carpenters' hand planes, large and small. "The audience regards this wall as a part of the museum. Some people even asked that there are hand-push planes left by the grandfather's generation at home, can they be sent for display?" Dai Pengcheng, a craftsman in the Creation Space, said with a smile.

This cultural and creative company, which has just settled in for 4 months, created the space, and made artistic creations and completed hand-made works for the characteristic exhibits of the museum and local attractions in Chongqing.

Such exchanges and interactions are not rare. Dai Pengcheng added that a few foreign friends made handmade bookmarks here after visiting the museum. Originally, their itinerary was two days, but later they postponed the flight to finish the work and did it for three consecutive days.

"If a museum wants to attract audiences, it must establish a connection with'people', and at the same time, the public must'store' and have pre-knowledge." Zhang Xiaopeng thinks.

The Zhejiang Provincial Museum once held "Watching a Thousand Years: A Special Exhibition of Treasures of Tang, Song and Yuan Paintings and Calligraphy", which caused a sensation among the citizens. The authors are all "celebrities": Song Huizong, Song Gaozong, Zhao Mengfu, Huang Gongwang, Yue Fei, Zhang Xu, Wen Tianxiang, Lu You, several of whom were cited by Hangzhou citizens as their own cities, and their sense of closeness is beyond words.

Pre-store knowledge for the public to accelerate the efficiency of emotional interaction. As a "net celebrity" museum, Cheng Bo is also well versed in this.

According to the 21st Century Business Herald reporter, in addition to launching the "First Class" activities during the school season and some primary and secondary schools, Chengdu Museum also accepts reservations for group visits by students from Tuesday to Friday this year and provides free explanations. Feng Siying said, “After each exhibition, a social education activity will be held in the museum to let the new generation of children learn more about the museum. Only if they are interested can they more easily absorb the stories and knowledge of cultural relics.”

In addition, Chengdu Museum will hold related lectures and activities for different exhibitions. During the "Soul of the Silk Road-Dunhuang Art Exhibition and Special Exhibition of the Land of Tianfu and the Silk Road Cultural Relics", Chengbo held a total of 22 "Soul of the Silk Road" series of academic lectures, with nearly 8,000 participants on-site, and appointment for each lecture The place was robbed within 5 minutes after it was released.

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