Zhongshan Zhenpu Lighting Appliance Co., Ltd., which produces and sells high-quality energy-saving lamps, ultra-thin ceiling lamps, European ceiling lamps and T4/T5 bracket series, has gained a reputation in the domestic high-end market and won the recognition of consumers. And love. At present, in response to market demand, Zhenpu Lighting intends to taunt in the modern aluminum lamp market to create a new world.
Zhicun Gaoyuan brand
Zhenpu Lighting has a deep awareness of corporate brand awareness, so you have to be very impressed. As you approach Zhenpu, you will feel like you are in the world of "the east wind is full of spring", and the green is straight into the eye. Its sales department, selling product packaging, brochures, company business cards, etc. are all based on green. The corporate image visual identification system (VI) is quite perfect. It expresses the image of Zhenpu for the society and Consumers are committed to providing “healthy, energy efficient, environmentally friendly†products. In the Zhenpu product manual, you can see the words "serving the society, industry and serving the country", which shows that the founder of the company, Mr. Yu, has a high level of ambition and awkward words.
Mr. Zhenpu said that self-made brand is the grand plan for the sustainable development of the company and the foundation for the company to grow and develop. After two years of development, Zhenpu has already had relatively mature product manufacturing experience and relatively stable sales channels, and has reached the stage of increasing brand promotion. At present, Zhenpu has fully prepared for the previous paragraph and is gradually promoting the development of various tasks in accordance with the scheduled plan.
Strengthen design and focus on innovation
For lighting companies, whoever walks ahead of the development of design products, whoever grabs new products to market, can harvest fruitful results. Zhenpu is a practitioner and a strong promoter of intensive design and innovation. It always insists on integrating new humanistic ideas and creative ideas into product design. In order to obtain design inspiration and make the product design of Zhenpu more creative and market value, the company requires design staff to be on the first line of the market to collect information and materials every month. They communicated with dealers carefully, went to the market to observe carefully, consulted consumers, and got inspired from their peers, and they traveled all over the country. They are accumulating and launching new models at a frequency of 3 to 4 series per month to meet the diverse choices of consumers. As a result of the launch of the modern aluminum lamp refreshing series, the Zhenpu designer has long been in the chest: Zhenpu Lighting is not a dream in the market, it is tantamount to long-handedness and winning.
According to the person in charge of the design of Zhenpu, the launch of the modern aluminum lamp refreshing series is the right time and the highlight of the company's development and innovation. In the current domestic market, the aesthetic consciousness of consumers has gradually returned to the world, and more humanity is advocated for simplicity, fashion, freshness and product design. Zhenpu's aluminum lamp refreshing series products are novel in appearance, beautiful in construction, convenient in disassembly and cleaning, and just meet the above characteristics of consumer demand.
Change channel force terminal
Mr. Zhenpu said that marketing is the top priority of enterprise development and the source of promoting the vitality of the company. Zhenpu attaches great importance to the construction of terminal channels and has successfully launched the territory in Beijing, Shenyang, Zhengzhou, Changzhou and Guangdong. . Next, the Zhenpu product store will increase the pace of expansion, and fully launch modern leisure ceiling lamps, acrylic lamps, aluminum ceiling lamps and ultra-thin ceiling lamps. Yu explained that in order to guarantee the market share and reputation of Zhenpu products, they have strict standards for the choice of dealers, and integrity is the first element of choice. Yu finally revealed that the 60 square meters business area is the single store selection standard of Zhenpu. The company will focus on building a single store with an area of ​​80 to 100 square meters, and strive to achieve more than 100 targets in the national primary market within the planned time.
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