Coupletech Co., Ltd. also supply Opto-mechanics products including optical mechanical adjustments racks, Pockels Cell holder ( Q-Switch holder), water-cooled modules ( water-cooled holder ), air-cooled modules ( air-cooled holder ), Crystal Mount, Mirror Mount ( Optical Mount ), ploarizer holder and other optics-related products but also according to the customer's need to design and assemble the relevant systems.
For matching our EO Q-Switch, EO modulator, Optical Crystal and mirror, we offer all kinds of Kinematic Mounts, e.g. one dimensional, two dimensional, three dimensional and four dimensional adjusting mount, post, rails, brackets, bases, carries and clamps. Cooling module is suitable for higher power pulsed Q-Switched laser. Coupletech is constantly adding new opto-mechanics to better serve our customers.
Opto-mechanics Optical Stages,Optical Mount,Optical Rails,Pockels Cell Positioner,Crystal Holder,Rotation Kinematic Mounts Coupletech Co., Ltd. , https://www.coupletech.com
(Source of this article: Chen Wenji, Director of Foshan Lighting LED Division) 
Change marketing model to build brand based strategy to decide channel strategy
[Source: "Engineering LED- lighting market," 12 issue of reporter / Zhou Jianhua]
Operating the LED brand and exploring the LED channel can be attributed to “the road to Jane, in order to win step by step.†At present, the LED has been relatively mature in terms of technology and terminal acceptance, and at this time, it should return to the original point.
Enterprises with advantages in marketing, capital, and talents can choose one or two products with selling points, characteristics, and good functions to pack well, concentrate on superior strength, concentrate funds, and concentrate on operation. It is not impossible to resound the national market; If the company has an advantage in the sales network, it can refine the network, on-grid sales, and integrated communication. In short, it is to use advantages to integrate disadvantages or weaknesses to achieve integration goals.
Channel warfare, almost all LED companies are inevitable. For those LED companies that produce and export with pure OEM, the past days are like crazy “streakingâ€. The big orders are high-load, the factory is full of horsepower and it is produced day and night, and life is too moist.
But now, with the high integration of the industrial chain and the sluggishness of the export market, these realities are “forced†that they must start thinking about marketing planning, building brands, and opening up domestic channels. This is as difficult as asking a naked hippie to start learning. Wear a suit and tie to dress up as a gentleman.
The transformation of the market must require corresponding changes in the marketing model. The domestic market is very large, but the competition is fierce. Now it is not just talking about quality products and sophisticated production equipment. Positioning and packaging products to create a glamorous appearance, and learning to smack and sell, and establish efficient circulation channels is the last word of development.
In fact, facing the fierce competition in the product market, LED companies are obviously not competitive if they rely on their own traditions or new social relationship reserves and marketing resources. Therefore, it needs to rely on the resources of the upstream, middle and lower reaches of the associated industry chain to fully integrate the favorable marketing resources of both parties or multiple parties to jointly operate the market and build a brand.
In the lighting industry, there are many lighting entrepreneurs who have succeeded in not knowing how to succeed. If they fail, they don’t know how to fail. There are many examples. Most lighting companies have no strategy, especially small and medium-sized lighting companies simply do not understand the strategy. The so-called strategy is just a simple idea or plan. Taking a step by step is the practice of the vast number of lighting entrepreneurs.
Many domestic small and medium-sized lighting companies often start to conduct market operations when they come out, or directly ask some industry marketing experts to sell products without modification according to the methods they are familiar with. In the whole process, the company does not have its own situation. Scientific analysis with the actual market results in a lot of investment, and the output is not large. Losses and bankruptcies often occur.
Under the turbulent LED, there is no lighting company that integrates the concept of channel resources, especially the small and medium-sized industry has difficulty in establishing a foothold in the market. The core of channel system integration is to determine the strategic planning of the enterprise and to tactical marketing based on the positioning development channel.
The strategic plan requires the enterprise to clarify its own strengths and weaknesses, opportunities and threats, and accordingly determine the development direction and competitive strategy of the enterprise. It is better to be a chicken head, not to be a phoenix tail, or to be a phoenix tail, not to be a chicken head; The weakness of the attacking opponent is still relative to the opponent's pinnacle; whether it is to pursue short-term profit or care about long-term development, etc. must be clear. Under the guidance of the system channel strategic framework, basic strategies such as products, prices, and promotions can be solved.