Pure British Semiconductor: Creating a new era of LED applications


[Hui Cong Lighting Network] LED will replace traditional lighting technology, it is no longer a legend, once it rises, it will definitely be like a broken bamboo! However, why is "the wind is full and the mountains are not raining?" The reason is that most enterprises lack the product design original ability and product type subdivision, and technology has become a huge bottleneck restricting the development of LED industry. In the face of such industry reality, Huizhou Chunying Semiconductor Lighting Technology Co., Ltd. (hereafter referred to as Chunying) came forward and braved the tide of the industry, and faced the difficulties. In the attitude of revolutionaries, it ignited the great technological innovation. flag!

In just a few years, Chunying, under the leadership of Chairman and CEO Dr. Yi Chunyu, has overcome the most critical technical bottlenecks in LED lighting applications and intelligent lighting applications, effectively solving LED brightness, light efficiency and heat dissipation. Technical problems such as light decay have won many domestic and international patents, covering electronics, optics, thermal conductivity, function, structure, design and other aspects. At the same time, Chunying has expanded its related technologies for LED applications, such as the development and application of specific spectra and the design and development of dimming control systems. Its LED products have covered more than 20 series in five major fields, including LED display, commercial lighting, home lighting, engineering lighting and landscape lighting. It can be said that from the research and development of LED to the production and various lighting engineering system solutions, Pure English has a full range of business, which is rare in the industry.

The extraordinary helmsman -- Yi Chunyu

Yi Chunyu's easy-going attitude and keen observation have left a deep impression on the author, and his unique and avant-garde thinking has enabled the author to remember this casually dressed but rigorous leader. Under his leadership, Chunying is expanding its scale of development at a rapid pace.

People familiar with Yi Chunyu are used to calling him Dr. Yi. He used to be the vice president of TCL Group Co., Ltd., which is known as the “Whampoa Military Academy” in the business world, the president of TCL Overseas Business Group, the executive vice president of TTE, the president of TTE Emerging Markets Business Center, and concurrently served as TCL Group's 16 overseas branches. The chairman of the company's board of directors is one of the important builders and important contributors to the "TCL development model" and "TCL development speed". It systematically carries out a number of aspects such as TCL management model, marketing management, marketing techniques and brand integration enhancement. Innovation. Dr. Yi Chunyu is a leading figure in the internationalization of TCL Group and even Chinese companies. He has been awarded as the outstanding manager of TCL for many times. He has won the first outstanding talent award of Huizhou City and was named as “Star of Entrepreneurship” in Huizhou City, 2009. , was named "2009 China's top ten most innovative people in the enterprise."

Yi Chunyu once wrote in the article "Capturing Opportunities and Achieving Dreams": "In the vast history of the river, the so-called 'heroes' are those that can sharply grasp the pulse of the times, seize the opportunity to take advantage of the trend, and bravely tide The unremitting efforts of the head, and ultimately the people who have achieved great achievements." It is undeniable that Yi Chunyu is such a person.

Yi Chunyu entered TCL in 1996. He is the first Ph.D. in the electronic department of TCL Group. President Li Dongsheng is very important to him. Li Dongsheng asked Yi Chunyu what conditions he needed. Yi Chunyu said: "I don't need any conditions. I only need the space of the clerk." Therefore, Yi Chunyu was sent to Zhengzhou, Henan Province, where there was no job at the time. The company does research. Yi Chunyu went to the "free time" person in the branch to deal with the security guard, and sold the color TV with the shopping guide of the store. He said: "I sell better than the guide, I am a doctor." Soon, no shelf Dr. Yi, who can suffer hardship, has become the most popular person.



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