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For the new product of the conference and “One more thingâ€, everyone looked forward to, especially after the first three years of the new Apple TV. In the past, Apple had laughed that Apple TV was a "hobby" because the business generated less than 5% revenue for the company. This time, Apple seems to be serious about it, turning it into a multi-functional home entertainment product. What happens to Apple TV? Xiao Bian sorted out foreign media rumors to restore the true colors of Apple TV in advance for everyone to understand together.
absence?
Since 2006, Apple TV has been updated to the third generation. The last generation was released in 2012. Various media insiders and analysts' predictions indicated that after the absence of the WWDC conference in June this year, Apple will release its first hardware upgrade for Apple TV for the first time in three years. At the Apple spring conference earlier this year, Apple officially reduced Apple TV's price sharply, from 99 to 69 US dollars. We also have reason to believe that Apple is making price adjustments for the launch of a new generation of Apple TV.
However, Matthew Panzarino, editor of TechCrunch, a foreign technology media, wrote that the Apple TV 4 that everyone is looking forward to will miss this fall conference. Because Apple hopes that the next generation of set-top boxes will have a major breakthrough and will require more time for research and development optimization, it will not be unveiled this fall conference. However, there are also media reports that Apple TV will be released on time. This includes the New York Times. The New York Times issued a document on September 5 to confirm that Apple will launch iPhone, Apple TV and iPad Pro. The 6 products within. So Xiao Bian is quite optimistic about the release of Apple TV at this conference. 
Compared to the single-core A5 processor on Apple TV 3, Apple TV 4 will use a dual-core A8 processor. Although not as good as the latest A9 processor, there is still a significant improvement in performance over the previous generation.
In terms of storage, the new version of Apple TV will be increased from the current 8GB to 16GB (may retain 8GB version), to better meet the needs of users of video, games; In addition, RAM will also be upgraded to improve the reaction and speed of operation.
The current view is different whether or not 4K is supported. It is reported that the new Apple TV will support 4K video output, and there are reports that the new version does not support 4K video playback, nor will it support AirPlay. 
system
It is reported that, unlike the old Apple TV using an additional custom system, the new version of Apple TV will use iOS 9 operating system, not only to support the App Store, but also support Apple voice assistant Siri. In addition, Apple will introduce a new content discovery interface that allows users to search for every available service on the Apple TV platform through Siri.
Content and services
In terms of content, Apple is likely to release long-rumored Web TV services. Many reports said that the negotiations between Apple and the four major television networks in the United States have progressed smoothly and it is expected that streaming media TV services will be launched this fall. For the new Apple TV service, Apple hopes to set a monthly fee of 40 US dollars, paying users can watch 25-30 channels.
However, there are also reports that streaming video and music services continue to emerge with similar competing set-top boxes in recent years, and the competitiveness of Apple TV is rapidly weakening. To rectify the situation, Apple will focus on upgrading the game, aiming to bring iOS casual games to the living room, allowing the game to replace the previous video service and become the main selling point of the new Apple TV. 
Compared to Apple TV 3, the new body size is slightly larger, but the overall and remote control is still black. In addition, the new remote control will be redesigned to introduce a new tactile touchpad and support touchscreen remote control. In addition, it connects to Apple TV via Bluetooth and it also supports 802.11ac WiFi technology.
There are also reports that the new version of the remote controller has added the necessary handle function for the game. According to rumors, Apple's opening of Apple TV's App Store application purchase has certain reasons to encourage and facilitate users to purchase downloaded games. 
It is said that compared to the previous pricing of Apple TV, the pricing of the new Apple TV will be higher, and the clear figure currently obtained is that the selling price will be lower than 200 US dollars, but it is 149 US dollars or 199 US dollars, allegedly high The management is still hesitant.
However, according to news from foreign media 9to5Mac, the possibility of pricing for $199 seems to be higher. If the user is too expensive, they can still buy the previous generation of Apple TV - allegedly the previous generation of products will not be sold in a short period of time. There are also reports that the price of the new version of Apple TV should be 149 US dollars, not 199 US dollars, after all, Apple TV 3 when the sale price of only 99 US dollars, in the spring conference when it dropped to 69 US dollars.
Rumors also said that the new Apple TV will be officially launched in October after the conference.
Apple's 2015 Autumn Conference Rumored Apple TV
Apple TV 4
Hardware specifications