In the first half of 2015, the performance of mainstream enterprises in the small-pitch LED market continued to improve. According to relevant statistics, the size of China's small-pitch LED market in the first half of 2015 exceeded 600 million yuan, compared with the year-on-year growth of more than 50% in the first half of 2014. Since the small-pitch LED display entered the market in 2012, its advantages of unlimited splicing have been vividly demonstrated in the large-screen splicing market. In 2014, small-pitch LED products achieved sales of 900 million. It is estimated that the scale of 2015 will be around 1.56 billion, which is 71.9% higher than the market scale of 900 million in 2014. Looking at the market, in the first half of the year, the small-pitch LED market presented six major drivers: 1. Haikang and Dahua security enterprises are rapidly introduced, and the market is detonated again. As early as the beginning of 2015, Philips and Liard signed a strategic cooperation, relying on Liard's product and technology advantages, Philips channel and brand advantages, high-profile into the small-pitch LED market. The foreign brand Samsung Electronics launched the P1.1 small pitch after the acquisition of YESCO. Among the domestic brands, in addition to Weirui, Haikang and Dahua, security companies in 2015, have also invested in the small-pitch LED display market, introducing small-pitch LED products into the monitoring field, and have begun to have P1.2 products in the first half of the year. Applications. 2. P2.0 and P1.6 become mainstream, P2.5 is gradually normalized Since 2013, P2.0, P1.8, P1.5, P1.4, and P1.2 have emerged in an endless stream. From the perspective of sales, the sales volume of products below P2.5 has begun to decline. In terms of weight, in the first half of 2015, the P2.5 and P2.0 and P1.6 products were almost three-point world, and the product pattern in 2014 changed very much. Specifically, P2.5 mainly faces customers with large area and limited budget, and the application fields are relatively wide. Due to the obvious price drop, mainstream LED display companies have begun to turn to P2.0 products with smaller pitch products; P2.0 (P1.8-P1.9) is currently in a relatively embarrassing situation. High-end customers are gradually turning to P1.6 products. P1.6 spacing can achieve full HD display at around 6 square meters. At present, customer acceptance is relatively high. , become the main product of the manufacturer, the proportion of sales is higher than P2.0. 3. Official procurement is still an important breakthrough, the industry application is high As we all know, the price of small-pitch LED products is higher than that of LCD products, and it is relatively rare in the field of security monitoring, mainly the application of control room. From the perspective of industry application, it is mainly concentrated in the military and government and public services (public security), with a proportion of more than 50%, high in broadcasting and transportation, and a proportion of more than 10%. The energy industry is relatively high, and the advantages of DLP products are still relatively high. Strong, the proportion is relatively low, accounting for 9%. The public venues have a large space, and the conventional LED indoor display can be satisfied, requiring less P3 products. 4. "Made in China" to "China's wisdom", bringing opportunities for small-pitch LED companies In 2015, the state put forward the relevant policies of “Internet +†and “Made in China 2025â€, clearly promoting the deep integration of informatization and industrialization, vigorously developing intelligent manufacturing, and constructing an industrial ecosystem and a new manufacturing model under the conditions of informationization. The manufacturing power strategy. In the intelligent manufacturing information ecosystem, not only the data of the front controllers, sensors, machine vision, intelligent robots, machine control equipment, etc., but also the image monitoring, information release and facility networking in the factory area will be collected. To achieve the information management of remote monitoring, it can be seen that the application requirements of large-screen splicing products including small-pitch LED display screens will increase significantly. 5. Video conference room becomes an important target of small-pitch LED display In the current "Internet +" context, traditional enterprises are facing the transition to modern enterprises. Video conferencing will promote enterprise transformation and become a substitute for traditional business meetings. With its large size, no seams, and low power consumption, small-pitch LED display products have become the new favorite of large-scale enterprise video conferencing. Under the combined effect of performance improvement and price reduction, high-end conference room applications will be an important breakthrough for small-pitch LED display products. 6. The construction of smart city is fully blooming, and the small-pitch LED display welcomes development opportunities. At present, the construction of domestic smart cities has entered the stage of substantial development. The year 2015 is the golden period for the comprehensive construction of smart cities in China. More than 400 cities across the country have announced the construction of smart cities. In the construction of smart cities, public safety, transportation, people's livelihood, etc. are closely related to the use of LED displays. In particular, Haikang and Dahua security companies introduce small-pitch LED products, and Zhouming Technology also regards security monitoring as a corporate concern. An important area that will expand the application of small-pitch LED display products in smart city construction.
Introduction
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