Samsung Gets ASA Rebuke for LED TV Advertising


The Advertising Standards Authority (ASA) in the UK has upheld complaints that advertisements for Samsung televisions were misleading, with the words "LED TV Next Generation TV" singled out in particular. And it ordered the company not to use the advertisements again.

The ads, that appeared on TV (with print rather too), stated "Samsung LED technology brings you sharper images, deeper blacks and brighter colours. The ultra slim Samsung LED TV. The next generation of television has arrived".


Samsung Series 9
Two of the complainants asked whether the advertising misleadingly suggested that the televisions used LEDs (Light-emitting Diodes) to create the display image, when in fact they use them as backlights.

In its defence, Samsung argued that the type of product in question was now commonly known as an "LED TV". It also submitted evidence to show that the phrase had been used by other companies to describe this kind of television.

However, the ASA ruled that the phrase "LED TV" was not adopted consistently throughout the industry and that the adverts were likely to mislead. It found the adverts in breach of the CAP broadcast and non-broadcast codes, ordered Samsung not to re- Use them in their current form and told Samsung to ensure that future adverts "described the technology accurately".

The UK ACA is also set to investigate advertising and marketing for 200Hz after receiving complaints that several vendors were not conveying true 200Hz technology.

EFB Start Stop Battery

RIMA EFB Battery: Innovation and Excellence in Automotive Batteries

The RIMA EFB battery, specifically engineered for cars equipped with advanced start-stop systems, plays a pivotal role in the auto industry. As a specialised Automotive Start Stop Battery, it flawlessly powers vehicles fitted with this system, ensuring seamless transitions between stops, starts, and idling phases.


Designed for a wide array of vehicles, this range expands to cater to popular European models with DIN style maintenance-free batteries, as well as Asian manufactured vehicles, for which low maintenance flooded batteries are an optimal choice. The diversity of choices reflects RIMA's engagement towards providing highly specialized batteries to meet different vehicle needs.


The key element that differentiates the EFB battery from others is its unique design and composition. It utilizes a new type of alloy, a novel lead paste formula, and a cutting-edge separator. This innovative blend has been meticulously crafted, resulting in remarkable improvements in various significant aspects of the EFB battery.


One significant advantage is the battery's service life – the blend of new alloy, lead paste formula, and the separator fortifies the battery against wear and tear, prolonging its useful life significantly. This makes it not only a cost-effective choice for users but also contributes to sustainability efforts by minimizing waste.


Then comes the aspect of water loss, which has been significantly reduced, thanks to RIMA's novel blend. The substantial decrease in water loss constitutes to the battery's longevity and overall improved performance, even after extensive use.


Moreover, the RIMA EFB battery showcases impressive improvements in low-temperature starting. Ensuring your vehicle starts with ease regardless of the temperature is fundamental for any efficient battery, and RIMA EFB battery excels in this by demonstrating great starting power under low temperatures. This essential feature ensures the vehicle is ready to go whenever it is needed, marking its reliability.


The aspect that makes the RIMA EFB Start Stop battery stand out is its long cycle life coupled with the high starting power under low temperatures. Its efficiency during frequent starts makes it ideal for hectic city life or regions with colder climates where vehicles require more energy to start and run.


In summary, the RIMA EFB Start Stop battery is more than just a power source; it's an embodiment of advanced technology and careful design, tailored specifically for cars with advanced start-stop systems. Its unique formula results in a long-lasting, high-performance battery that ensures reliability under diverse conditions, making it an optimal choice for modern automobiles.


General Feature

Ultra-low internal resistance separator to reduce battery self-discharge

Strongest starting burst, low temperature, or low state of charge can still start the engine

Durable grid design, less water loss, prolonging the service life in a high-temperature environment

Using high conductive lead alloy casting andwelding,through-wall welding technology, highcurrent starting performance is good

2x higher cycling endurance

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