Advantech - from the leader of the industry to the maker of industry standards

In the autumn of 2009, in autumn in Suzhou, China, Advantech invited her traditional channel partners and vertical industry partners to develop a discussion on cooperative business models based on industrial development and technology applications. As a leading enterprise in the IPC industry, Advantech's "2009 Advantech World Partner Conference" with the theme of "Transboundary Integration" has become another trend event for the development of the collaborative business model in the automation industry. Deeply rooted in the development of the industry, it has gradually become a business development model favored by many automation companies. In 2009, the FPM-8192V launched by Advantech was certified by the maritime industry and successfully applied to the vertical market. To understand the development of Advantech's deep industry, we interviewed Mr. Zhang Renjie, Advantech's HMI global product manager.

Advantech's goal: cross-border integration, combined with industry certification standards, has become the benchmark for industry solutions. Mr. Zhang Renjie introduced that in 2009 Advantech's global partner conference has six major themes, leading to the realization of borderless integration in industrial automation, leading the era of network communications, Providing designable solutions for embedded applications, ePlatform embedded systems, and integration services and collaboration were the central topics of the conference.

He said that the six major themes of Advantech's activities are all focused on a concept that is "transboundary integration." This cross-border integration is based on the “4+N” group structure. It is expected to promote the cooperation of internal business units and the cooperation with the overall industrial computer industry, and to realize the products and services with medical computers, living automation and industrial intelligence as the main axes. Mixed experience in industrial experience. In layman's terms, in the future development, Advantech will continue to be deeply rooted in the industry and is committed to providing solutions that meet the needs of different industries.

He believes that before this, Advantech has been positioning itself as a hardware supplier. During more than two decades of development, Advantech can provide the most complete solution from the top HMI to the middle communication products to the bottom controller. The IPC product line has the strength to combine with software products, plus industry knowhow held by industry partners to understand the specific requirements of each industry for product and software applications, and jointly develop a solution that truly meets the industry Know how .

In some special fields, such as ships and Other IPC vendors, the company has sought a closer cooperation method. Through cooperation with industry standards-makers, it has developed suitable industrial applications and meets industry certification standards. product.

Advantech's mission: With Greater China as the homeland, building global ePlatform Service leadership brands are active in China's domestic IPC market. There are roughly three categories of manufacturers: Taiwanese manufacturers, mainland manufacturers, and foreign companies. It should be said that foreign brands are the first suppliers of IPC products on the Chinese market. Mainly ICS (now acquired by Germany Kontron), Germany's Siemens, Japan's Contac, the United States's NI, etc., but the current mainland market is the best performing Taiwanese companies. Representative companies include Advantech, ADLINK, Vectra, Axiom, Puyi, Peugeot, etc. In 2008, about 60% of sales in China's IPC market came from Taiwanese companies.

Mr. Zhang introduced that as one of the world's three major industrial control companies, Advantech has a high market share in the mainland, Taiwan, and even the global market. It is also a global leader in PC-based controllers. It has a wide range of products and is suitable for market pricing. China's national conditions. Advantech's IPC-610 IPC-610 was born in the 1980s and is still in service. It is widely used in various industrial automation applications and civil applications. Advantech's industrial control products also have different systems, and the business gradually evolved. Divided into three major business groups: Industrial Automation Group (IA), Network and Communication Computer Business Group (NC), and Embedded Computing Group (EC), targeting different vertical markets such as environmental and equipment monitoring, network communications, and Internet security POS/ POI, network factory/automation, medical care and home automation provide many types of products. In the global industrial computer market, Advantech's market share reached 17%, ranking first in the world, 4 percentage points higher than Siemens ranking next to her, and its Chinese market business was also the first time in the third quarter of 2009. Beyond North America, Advantech China became Advantech's largest sales region in the world. Since then, Advantech has taken a substantial step towards building a global ePlatform Service leadership brand with Greater China as its homeland.

Advantech's innovation: Industrial Flat Panel Display FPM-8192 compliant with the International Association of Classification Societies

As the person in charge of Advantech's global HMI products, Mr. Zhang gave us details on the application of the 19-inch industrial flat panel display FPM-8192 in the marine industry. Advantech developed the FPM-8192 19-inch industrial flat panel display and the FPM-8232 23-inch industrial flat panel display designed specifically for navigation bridges and central rooms. The large screen can also be integrated with radar to meet the needs of navigation applications. At the same time, because the equipment needs long-term operation at sea and withstands the effects of extreme temperatures, pollution, and other harsh environments, it has high requirements for the stability and reliability of the equipment. In addition, the bridge shows that it needs the certification of the International Association of Classification Societies to ensure safety.

Advantech has developed the FPM-8192V based on the aforementioned requirements of the maritime industry for electronic equipment, and has been certified by the marine industry and successfully applied in the vertical market. Its wide temperature operating characteristics allow it to operate for long periods of time and maintain system stability. At the same time, it can also facilitate system integrators to integrate embedded IPCs or displays to provide customers with complete solutions.

Mr. Zhang also said that in the future, Advantech will also strengthen cooperation in other vertical application units and endeavor to provide end users with automated solutions that fit the needs of the industry.

Advantech Automation Advantech Automation was established in 1983 and is the first business unit of Advantech. Committed to combining the connectivity, flexibility and robustness of products with today's reliable PC-based automation technology. The product line includes: open man-machine interfaces, industrial controllers and automation software, embedded fanless industrial computers, industrial I/O cards, distributed I/O modules, plug-in I/O, and industrial communications solutions. With more than 20 years of providing comprehensive product solutions for different industrial markets, Advantech Automation has become a global leader in automation products and services.