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The 103rd China Import and Export Fair (hereinafter referred to as the Canton Fair) is coming to an end. The Guangzhou Daily reporter of the Morning Post learned at the Canton Fair that the shrinking of the European and American consumer markets has made the corresponding foreign trade route no longer. Many Fujian enterprises exhibiting at While stabilizing old customers, we are actively exploring emerging market businesses in South America, Africa, the Middle East, Southeast Asia and Eastern Europe.
European and American consumer markets shrink
At the Canton Fair site, many exhibitors reported that the number of European and American merchants attending this session was less than in previous years. The enterprise believes that the US economic downturn and the trend of exchange rate changes have had an impact on European and American customers, especially some large buyers are still in a wait-and-see state.
Foster, a buyer from Oklahoma, USA, said in an interview with the Morning Post that many large retailers in the United States are not doing well today. The consumer market is greatly affected by the subprime crisis. Many Americans are beginning to change their spending. The habit of learning to tighten the belt to live, many people will queue up in the middle of the night to buy discounted goods. The retail sales of large shopping stores are also decreasing.
In order to prevent the unsalable goods, the Canton Fair did not purchase it as it did in the past, but only brought some catalogues back, and then searched for suitable Chinese suppliers according to actual market demand.
A French buyer, Danny, told reporters that the shrinking consumer market triggered by the subprime mortgage crisis is spreading from the US to Europe. She said: At present, the situation of consumer markets in many countries in Western Europe is getting worse and worse, and market demand is further declining. On the other hand, China’s export commodities are rising in price, so we came to the Canton Fair and we are in a dilemma.
The person in charge of Quanzhou Baiya Gifts Co., Ltd. said that its products are mainly exported to European and American markets, such as the United States, France, Italy, Spain, etc. However, due to various factors of internal and external environment, their export pressure is increasing. The US economic downturn has spread to the European market, so we feel that it is getting worse and worse in the entire European and American markets. As European and American customers decrease, domestic companies compete for customers and become more intense. The person in charge said.
Emerging market purchasing power rises
There are always people laughing in the business field. At the same time that the consumer market in Europe and the United States has shrunk, the purchasing power of international emerging markets has been rising, attracting the attention of the foreign trade community and bringing opportunities to Fujian export enterprises.
In the interview with the Morning Post reporter, Colombian buyer Mike, who bought 100,000 cameras in the Canton Fair, said that in recent years, Colombia’s economy has developed rapidly, consumers’ purchasing power has also increased, and more and more consumers like it. Chinese products are of good quality and low price. This is my first time to come to China to purchase, but the harvest is very big. The products sold here are much cheaper than those sold in Colombia, so I didn't bargain with the Chinese suppliers and gave him a big order. I think that with this cooperation, we will often come to China to import goods in the future. Mike said.
According to reports, Colombia is located in the north of South America, across the Caribbean from North America, products can be transported by Caribbean to Central America, the Caribbean countries and the United States and Canada, but also through the Caribbean, Atlantic to Europe. . In addition, Colombia, Mexico, and Venezuela have mutual tariff reduction agreements, and Colombia has also signed free trade agreements with Chile, and the global market is becoming more and more powerful.
The person in charge of Fujian Jinwang Textile Co., Ltd., which is mainly engaged in home textile products, said: Our major customers are no longer in major European and American countries. Since last year, the purchase volume of customers in Greece and Brazil has been increasing, and it has become a major customer of our company. There is a lot of value for a large cabinet of home textile products. One of our Brazilian customers is a big cabinet every time they place an order, and the speed of turning the order is very fast, that is, the next one is immediately after the order is released. The order of the cabinet has been kept on the ground. The person in charge said.
In this regard, Chen Danfeng, director of the Fujian Foreign Trade and Economics SME Service Center, analyzed that in this session of the Canton Fair, buyers from emerging markets such as the Middle East, Eastern Europe, South America, Africa, and Southeast Asia have come more. Enterprises should seize this opportunity and explore new ways. City often
He said that in the face of declining demand in the European and American markets, if companies can accelerate their entry into emerging markets and develop products that are suitable for consumption habits and market characteristics in emerging market countries, they will be able to unearth a major opportunity for corporate development after the reduction of orders in Europe and the United States. Now some countries in South America, Eastern Europe, Africa, Southeast Asia and the Middle East are developing rapidly, and the purchasing power of the local market is rising.
Viewpoint: Can play environmental protection technology card
During the interviews, many companies put forward the idea of ​​conquering emerging markets. It is generally believed that for companies that have been exporting to European and American markets, they can choose to shift their export focus to emerging markets, but they must adjust their export ideas. To better adapt to the market needs of these countries.
Among them, Jiang Dunjin, deputy general manager of Fuzhou Deyicheng Import & Export Co., Ltd., which is mainly engaged in telescope business, has quite an idea. Faced with various factors such as raw materials, labor, and exchange rates, we have adopted a strategy of developing environmentally-friendly materials to increase the technological content of our products, thereby increasing export prices and profits. He said that we have recently increased our efforts to find environmentally friendly materials for new product development. The newly launched photoelectric telescopes have been produced using environmentally friendly materials. After the launch of the products, they have been favored by customers and the prices have increased.
The person in charge of Jinjiang Yiguang Lighting Co., Ltd. said that the company has developed a number of energy-saving and environmentally-friendly lighting products, which are favored by customers. At present, most of the LED lamps on the market are fluorescent tubes with mercury inside. After the products are discarded, if the products are not specially treated, the mercury flowing out will pollute the environment. Our newly developed products replace mercury with new environmentally friendly materials. In addition, we have also developed a lot of energy-saving lamps, which are very energy-saving. Consumers use such lamps to illuminate. After a long time, the electricity bill saved is equal to the cost of buying lamps. He said that in fact, from the customers of Brazil and other countries we contact, their awareness of environmental protection and energy conservation is constantly strengthening, so these products are very popular with them.
Experts believe that consumers in emerging market countries are very quick to accept new products, especially those with high technology content, because the overall technology level of these countries is not as good as China, so even if these products are printed with environmental protection technology cards More expensive than ordinary goods, local consumers still agree with the technical added value of the product.
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Canton Fair market moves export enterprises to emerging markets
Yixing Futao Metal Structural Unit Co. Ltd. is com manded of Jiangsu Futao Group.
It is located in the beach of scenic and rich Taihu Yixing with good transport service.
The company is well equipped with advanced manufacturing facilities.
We own a large-sized numerical control hydraulic pressure folding machine with once folding length 16,000mm and the thickness 2-25mm.
We also equipped with a series of numerical control conveyor systems of flattening, cutting, folding and auto-welding, we could manufacture all kinds of steel poles and steel towers.
Our main products: high & medium mast lighting, road lighting, power poles, sight lamps, courtyard lamps, lawn lamps, traffic signal poles, monitor poles, microwave communication poles, etc. Our manufacturing process has been ISO9001 certified and we were honored with the title of the AAA grade certificate of goodwill"
Presently 95% of our products are far exported to Europe, America, Middle East, and Southeast Asia, and have enjoyed great reputation from our customers,
So we know the demand of different countries and different customers.
We are greatly honored to invite you to visit our factory and cheerfully look forward to cooperating with you.