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In recent years, Ningbo's export lighting industry has developed rapidly. By the end of 2007, the city's export lighting production enterprises have exceeded 200, including holiday lights, energy-saving lamps, lawn lamps, three-proof lights, emergency lights, cabinet lights, table lamps, etc. The total annual export is about 1.3 billion US dollars. As the world's countries have launched a "green revolution" for electrical products on a global scale, Ningbo's lighting export enterprises face multiple challenges. Lighting export companies will also face four major challenges.
First, the dependence of Ningbo's lighting exports on the European and American markets is too high, and it is greatly affected by the European and American economies. In 2007, Ningbo's export lamps sold to Europe and the United States accounted for more than 80% of the total export volume. As far as the current global economic situation is concerned, the economic growth of developed countries and regions in Europe and the United States is slow, and there is even a trend of economic depression, which will definitely bring a large negative impact to the lighting industry. In addition, affected by various factors such as rising raw material prices, export tax rebates, and appreciation of the renminbi, profit margins continue to shrink, affecting the benign development trend of the export trade of the lighting industry.
Second, the implementation of the three green directives has raised the threshold for the export of lamps and lanterns, increasing the export cost of lighting companies. The implementation of the Waste Electrical and Electronic Equipment Directive (WEEE Directive) and the Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS Directive) will increase the cost of lighting export enterprises by 10% to 15%. Another green directive, the Energy-Efficient Product Eco-Design Framework Directive (EUP Directive), introduces the life cycle concept into the product design process for the first time. From design, manufacturing, use, and post-processing, it will definitely give design and raw materials. And the detection and other aspects increase the cost.
Third, Ningbo's export lighting technology is low in content, and the price-led market strategy has led to weak competitiveness. Some enterprises sacrifice cost of products to reduce costs for short-term benefits, directly causing product safety risks. With the increase of labor costs in China and the internationalization of raw material prices, the low-price strategy has not adapted to the needs of foreign trade development. If enterprises do not strengthen scientific research to improve the grade and added value of products, and do not grasp the quality to win the strategy of winning by quality, they will be driven out of the market by ruthless international trade competition, and the development of enterprises and even industries is impossible to talk about.
Fourth, China has strengthened inspection and supervision of export products and raised the threshold for exports from the policy. In 2007, the Ningbo Entry-Exit Inspection and Quarantine Bureau detected a total of 76 unqualified inspection lamps, and the inspection failure rate was 2.14%, an increase of 58.3% over the previous year. The inspection and quarantine department will continue to intensify the inspection and supervision of high-risk products such as lamps and small household appliances, strictly implement relevant regulations, and resolutely prevent unqualified products from being exported to the country and maintain the international reputation of Chinese lighting products. The way out for exporting lighting companies lies in the four
In the face of this heavy challenge, it is not enough for the lighting export enterprises to improve their quality and reduce the cost. Instead, they should take science and technology innovation as a breakthrough point, focus on improving management level, improve product brand grades, and improve their competitive strength to highlight the encirclement. Seek sustainable development of the company and the industry as a whole. The inspection and quarantine department recommends that exporting lighting companies should strive to achieve four things:
First, we must improve the quality awareness and establish a scientific quality management system. Quality control should be started from the source, and the five aspects of design review, raw material purchase inspection, production process quality control, product inspection and after-sales service should be ensured to ensure that the products meet the standards of the importing country or region. Enterprises should promote quality process monitoring, but comprehensive quality management is not necessarily scientific and effective. Enterprises need to actively introduce key control point management (ie, CCP control) into product quality management, and find quality control on the entire chain of product realization. Key points, strengthen observation and research on these points, and develop effective quality control measures.
Second, we must pay attention to the introduction, cultivation and application of professional and technical personnel. By introducing talents to introduce technology and advanced concepts, we will develop lighting products with distinctive features, high technology, high quality and high added value. In terms of personnel training and application, high-quality talents should be promoted to promote high-quality products, and high-tech crafts should be used to train high-quality talents. Taking talents as a breakthrough, giving full play to the innovative ability of high-quality talents, continuously improving the company's new product development and design capabilities, quality control capabilities, promoting the development of export lighting to technological and innovative, and promoting the improvement of its international market competitiveness. Increasingly high threshold, entering the international mainstream market with independent brands
Third, we must pay attention to the three green instructions and learn the life cycle design concept. Lighting export enterprises should increase their attention and research on technical regulations such as energy consumption and environmental protection in importing countries. They should immediately organize technical personnel to discuss and track the progress of EU RoHS, WEEE and EUP, and be proficient in the requirements of various technical regulations. Targeted technical countermeasure research, not only to launch effective response measures, but also to increase the research and development of reserve and forward-looking technologies, we must strive to take the initiative to meet and break through foreign technical barriers.
Fourth, we must establish a diversified marketing system to spread trade risks. Lighting export enterprises should recognize the current trend of diversification of international trade, broaden the international market, and avoid exporting countries or regions too single. Not only should we continue to maintain and expand the market share in the original market through innovative product designs and value-added products, but we should also pay attention to the development of international government trade cooperation, effectively use preferential policies, explore potential markets, and open up new fields. .
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