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Ruizhi Lighting: A wonderful work in the field of non-standard engineering lights
Differentiation is an important way for lighting companies to develop. Without differentiation, there will be no corporate personality, and it will be difficult to form core competitiveness, and it will be trapped in homogenous competition. In the ancient town of Dengdu, there are many different lighting companies, and their experience is worthy of attention. Recently, the reporter walked into the Ruizhi lighting that has done a good job in the field of non-standard engineering lights, and explored the way of differentiated development of enterprises.
Entering the Alien World of Ruizhi
Non-standard aliens? The reporter was surprised by these words before visiting Ruizhi. Is the lighting made by this company a bizarre lamp? What about the alien?
As far as Ruizhi Lighting is concerned, these shaped lights are non-standard and can be of different sizes and can be tailored to the needs of customers. These lamps are mostly used in hotel clubs for engineering applications. As far as the reporters visit, the company has its own characteristics: its products can be tailor-made for customers to make up for the differentiated needs of individual customers.
The reporter saw the exhibits of Ruizhi Lighting. The shape of the lighting is creative, different in size, super large, medium and small. A person in charge told reporters: These lights are made by customers to the drawings. We have produced a set of displays here, and there are many lights. We did not show them, they are all made according to the requirements of customers.
Differentiation is quite important in various industries. As a lighting industry with serious homogenization, differentiation is even related to whether enterprises can survive. Just as the lighting companies looked for their own differentiation, Ruizhi Lighting focused on non-standard shaped lights and made a difference.
Make non-standard features
However, why does Ruizhi Lighting focus on non-standard shaped lights? Undoubtedly, non-standard shaped lights are more difficult to do than standard lighting, and orders are also difficult to have large quantities in one style. Ruizhi Lighting does this, isn’t it asking for it?
When it comes to these topics, Chen Xinzhi, general manager of Ruizhi Lighting, is full of interest. He said: We just have to do something difficult to do, and others can't do it. This is our special feature. Because of this advantage, we have won the love of our customers. He also said that there are very few companies that make such lamps in the ancient town, and we have accumulated a wealth of experience in this area, so we focus on this, and strive to differentiate this enterprise and make the personality of the enterprise. strength.
The reporter learned that the general manager of Ruizhi Lighting has been working in the lighting industry for many years. He has also done technical work before. It is his skill in technology that he decided to start a business and strive for a broader world of life. After several years of development, Ruizhi Lighting has grown to nearly 100 people. Domestic engineering performance is impressive.
The application range of non-standard engineering lamps is limited, but in this special field, some large lighting companies may not be able to do well because of the limitation of scale production, but Ruizhi is focused on such lighting, which is deeply favored by customers. Praise. It is reported that there are already well-known domestic lighting merchants who cooperate with Ruizhi and love Ruizhi's products.
Behind the non-standard shaped lights
After several years of development, Ruizhi Lighting has been quite competitive in the domestic market. The reporter learned that it is no accident that Ruizhi Lighting has developed rapidly.
The reporter learned that Ruizhi Lighting relies on technological advantages and has made orders from other manufacturers that cannot be made, showing its own strength. Every non-standard shaped lamp must be carefully thought by the designer of Ruizhi and be completed according to the requirements of the customer. In fact, this also puts strict requirements on the technical workers of Ruizhi. In this respect, Ruizhi relies on talent. At Ruizhi, most of the skilled workers are all-round talents. They have been in the lighting industry for many years, and the manufacture of lighting can be integrated. In this way, even if it is difficult to do the lamp, it is easy to do.
In Ruizhi, technical stability can be said to be a magic weapon for its success. Just as many enterprises in the ancient town are eager for technical talents, Ruizhi has gathered a lot of excellent technical talents in the accumulation. As a founder of Ruizhi, Chen Xinzhi, who is a technician, he pays special attention to this. In fact, this point has also made Ruizhi lighting.
In the engineering field, we will do everything. A person in charge told reporters that this sentence does not mean that Ruizhi's production capacity can reach every kind of lighting, but at least they can do a lot of lights and have more market opportunities waiting for them. The development of Ruizhi in recent years also illustrates this point.
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