15 years ago, Haier refrigerator is still a brand that is not known in the Japanese market. Today, Haier refrigerator not only integrates Japanese local brand AQUA, but also on November 22 this year, one of the world's four most authoritative design awards, Japan G-Mark The design award was issued, and the stainless steel series refrigerator products that Haier's AQUA is selling won the G-Mark Good Design Award. This is the first time that Haier Refrigerator has been awarded the highest international standard since it won the first G-Mark certification in the European BV industry in 2016. The design category is G-Mark, and the Haier refrigerator is the only award-winning Chinese brand. The only Chinese brand on the list is Haier. It is understood that the Japan Good G-Mark Design Award, one of the world's four most authoritative design awards, was established in 1957 and is the most authoritative and influential design award in Asia. In 2017, 4,495 products from nearly 1,000 companies around the world participated in the G-Mark Award, and Haier Refrigerator is the only Chinese brand that has won the award. It represents Haier Refrigerator has reached the international leading level in design. Judging from the development trend of the Japanese market, Haier Refrigerator has independently developed a localized product solution by integrating Japan's advanced technology, R&D and design resources, and also represents the global development concept of Haier Refrigerator. In October 2011, Haier announced the acquisition of Japan's Sanyo Electric's white goods business in Japan and parts of Southeast Asia. Haier began operating in Haier and AQUA dual brands in Japan. In March 2015, Haier Asia R&D Center landed in Kumagaya, Saitama Prefecture, Japan. In the two years to March 2017, Haier Asia R&D Center has acquired 477 technical patents and industrial design patents, breaking the old concept of Chinese home appliance enterprises in the eyes of Japanese people, and promoting the deep integration of technology. Only Haier really insists on exporting its own brand. With the rise of China's manufacturing industry, China's export of overseas home appliances brands is increasing, but there are few real independent brand products in overseas markets. Many brands have chosen a "shortcut" for OEMs, and they really insist on their own. Only Haier is the brand that exports to overseas markets. Take the Japanese home appliance market as an example. In addition to Haier, other branded products in circulation are mostly OEMs of Japanese brands such as Toshiba and Sharp. Relatively speaking, Haier refrigerators have already realized the export of all their own brands in Japan. The brand value has been greatly improved. In Japan, in addition to technical integration and innovation, Haier refrigerators continue to capture user needs from interactions and provide a localized model of innovative solutions. The stainless steel series, which was awarded the G-Mark Good Design Award, is the product of the localized innovation model. According to Shimizu Kemin, the designer of the series of products in Asia, the simple style of product design is the most important factor to obtain user recognition. This product uses a convenient and uniquely designed handle to provide users with a high-quality experience. It is also a subversion of traditional refrigerator design. Localized R&D and innovation models have also brought significant brand value improvements. In April of this year, the T-J2-NF468A(W) model became the first T-door product in the Japanese market, and became the most expensive product of the Chinese brand in the local market with a price of 110,000 yen. On May 25th, the Japanese authoritative home appliance magazine "Home Appliance Criticism" evaluation Haier refrigerator JR-NF218 model is "the most worth buying" product. In addition, at the 2017 Dealer Conference held in AQUA Vietnam in November this year, AQUA's continued first brand status in Vietnam was also established, further enhancing the brand value of Haier refrigerators worldwide.
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