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Hehe wins the text / Lu Ben in the home appliance industry, Galanz integrates the United States' small appliances, Haier integrates Mattel, Hisense integrates Toyo, Gome integrates Dazhong, and classic integration cases are numerous.
In fact, the lighting industry also has a classic case of integration: integration of northern lighting from TCL lighting, integration of Benbang International Lighting with Hengcheng Light Bulb Factory in Hengyang City, Hunan; integration of generations of technology lighting from NVC, and integration of Aiwen? Legrand integrates TCL International Electric, integrates with Honeywell from Honeywell; integrates GE from Jiamei Lighting, and integrates Swarovski with Jinda Lighting... from channel resource integration to capital integration, from product integration to technology integration... ...from the vertical integration of the domestic and international industry chain, to the horizontal integration between domestic and foreign giants... In recent years, the size of the lighting industry integration campaign is in full swing, so we can easily see that the lighting industry is working hard from the brand strategy The peak of the integration strategy, move forward -
Dealer Conference Promotes Channel Resources Integration The lighting industry faces secondary integration. At the beginning of the reform and opening up, China's lighting industry layout has shown an administrative division. At that time, there were lighting enterprises in the main autonomous regions and municipalities directly under the central government, such as Beijing Bulb Factory, Tianjin Bulb Factory, Nanjing Bulb Factory, and so on. However, with the establishment and improvement of the socialist market economic system, state-owned capital has gradually exited the lighting industry through the property market and the capital market, in the form of joint-stock reform and transfer of state-owned assets.
Since the early 1990s, the private economy and foreign capital have gradually entered the lighting industry and gradually gained advantages. Among the 36 large and medium-sized backbone enterprises in the country, most of them have become joint-stock enterprises, Sino-foreign joint ventures or private enterprises in the restructuring. Only a few enterprises still retain the nature of state-owned enterprises, accounting for only 1.8% of the 500 electric light source enterprises. Most of the other enterprises, especially those established during the 22 years of reform and opening up, are privately owned or joint-stock enterprises. Private enterprises accounted for 98.2%. According to the survey and analysis, among the 500 enterprises in the national lighting industry in 2002, state-owned capital accounted for about 10%, private capital accounted for about 90%, and this data has not stopped in recent years in the “M&A Warâ€, state-owned The comparison of capital must have been further reduced.
Despite this, China's lighting industry still has a problem of low industry concentration. According to industry statistics in 2004, among the 380 household appliances that can be counted, there are 43 large and medium-sized enterprises and 337 small enterprises. In terms of sales revenue, in 2006, there were only a few enterprises in China's lighting industry with an output value of over 1 billion yuan, and there were more than a dozen companies with an output value of over 500 million yuan. The enterprises with an output value of over 100 million yuan are also few and far between, and the output value of most enterprises. Both are between 5 million and 50 million. The top ten brands have a total profit of 929 million yuan, accounting for only 20.35% of the total profit of the lighting industry. The brand is highly fragmented, the lighting industry has low barriers to entry, and the technical content is not high. Nearly 10,000 companies have gathered together in the market. With such internal factors, the lighting industry needs to be integrated.
External factors accelerating industry consolidation The slowdown in exports has made the domestic market increasingly competitive. In recent years, China's electric light source industry has continued to develop steadily and rapidly. The most important reason is export-driven. Exports account for 40% of the industry's sales. The growth rate of exports is greater than that of domestic cities. In 2004, the export value of lighting products was US$4.3 billion. , accounting for 47.94% of the industry's sales revenue. However, the recent appreciation of the renminbi has greatly reduced the profitability of domestic manufacturers. In the context of the industry's average sales profit margin of only 3.86%, “1% appreciation of the RMB is enough for many manufacturers to switch from export to domestic sales.†United Securities analysts said, and this has intensified the competitive situation in the domestic market. The industry's sales profit margin level is further reduced. Some of the less efficient small manufacturers will withdraw from the industry because they cannot afford to lose money.
Environmental protection requirements will increase barriers to entry in the lighting industry and increase industry concentration. At present, the annual output of various types of fluorescent lamps in China exceeds 2 billion, and mercury pollution has become an unavoidable social problem. From January to September 2005, the growth of export delivery value of the lighting industry was lower than the growth of domestic sales revenue for the first time. The important reason was that the EU began to collect waste disposal fees for fluorescent lamps, which greatly reduced the profit margin of many enterprises and greatly reduced the export power. It is worth noting that the environmental protection requirements have become the focus of global attention. After the EU, other developed countries have adopted fluorescent lamp garbage disposal fees to reduce mercury pollution. China will introduce similar laws and regulations in the near future. With the improvement of environmental protection requirements, many small and medium-sized enterprises will have to withdraw from the lighting industry because they cannot afford expensive environmental protection equipment investment, and the lighting industry integration will be further accelerated.
International giants set off the banner of industry integration. In fact, as early as the early 1990s, foreign lighting giants have come to "spoil". The world's three major light source companies Philips, Osram, and General Electric have established joint ventures in China, and established four companies, namely Nanjing Feidong Lighting Company, Shanghai Feiya Company, Shanghai GE General Electric Company and Foshan Osram Company. Later, Panasonic Corporation of Japan established Beijing Matsushita Lighting Source Co., Ltd. in Beijing, Toshiba established Zhiguang Lighting Company in Fuzhou, and Taiwanese enterprises established a wholly-owned enterprise in Guangdong and Fu. By 2002, there were more than 300 joint ventures and wholly-owned enterprises in the national electric light source industry. In recent years, Philips, GE and Osram have further increased their investment and strategically acquired Chinese manufacturers or high-quality electric light source products through a new round of joint ventures, cooperation and OEM processing.
A comment from Philips executives is very inspiring: "Philips introduced T8 to China, and Foshan Lighting brought T8 to thousands of households." This can be understood as comprehensive cost control and profitability is the decision of whether a lighting company can be here. The sub-lighting industry has won the integration. Supporting this view is that OSRAM's 2004 sales margin was 10.81%, Philips Lighting's 2004 sales margin was 13.1%, Foshan Lighting's 2004 sales margin was 24.28%, and they were among the top ten Chinese lighting companies. Compared to all are in an advantageous position.
(down to 17th edition)
Editor: Lu Zuhui Typography: Lai Xinchao refers to: Peng Anjun final review: Yao Xiaohong 
Hehesheng wins (1)
Sun Wenjie, the national model worker and general manager of China Construction Engineering Corporation, said: "In the highly competitive global construction market, China State Construction Corporation can grow into an international construction contractor, relying on its own strength, relying on its competitors. Cooperation between the two." He believes that to achieve long-term development, enterprises need forward-looking strategic thinking and a higher degree of integration awareness. As the saying goes: