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The market segment is also "overcrowded"
After more than half a year of hard thinking and inner struggle, Yao Hai Aluminum boss Wang Haiping finally made up his mind to invest more than 4 million yuan to purchase an advanced laser engraving equipment from abroad. For a large-scale integrated enterprise, this money may not be a big deal, but for an OEM-oriented aluminum fittings company, it is the profit income of the past two years.
"With such high-end equipment, we can jump out of the box with the peers only on the raw materials, and can surpass the core technology." In July 2014, Yao Yang just got the "embossed aluminum" The national utility model patent of the profile, the enhancement of soft and hard strength, makes Lao Wang full of confidence. This is also a powerful chip for the old Wang Jinjun aluminum lamp finished product, to build his own brand, no longer rely on "rewarding people to breathe" to succumb to the meager profits of the accessories industry. 
"Now the addition of LED elements has made home aluminum lamps hot again in the past two years, especially in the second and third-tier markets. There is still a shortage in the second and third-tier markets. However, the full moon is lacking. After the peak, it is bound to be downhill. If you don't plan ahead, increase yourself. The selling point, the final disappointment of the mud and sand is foreseeable." As the first batch of manufacturers involved in the field of household aluminum lamps in the ancient town ten years ago, Huang Liangzhen, chairman of Hongguang Lighting, saw many floating circles of various lighting circles. .
Six years ago, there were fewer than 30 supporting and finished products companies in Zhongshan like Yaoyang and Hongguang, and because LED home aluminum lamps continued to sell well, they have now grown to about 300 homes and turned over ten. Fan. There are nearly 1,000 enterprises specializing in the finished products of LED aluminum lamps, and more than 2,000 companies have entered the market under the banner of “wiping the edgeâ€.
“The excitement of the increase in quantity is astounding; and the “three no-business†without brand, channel, and core technology survives, and the quality of the products is equally worrying.†Su Hengbing, general manager of Changzhou Aoting Lighting concluded.
“Going for prosperityâ€
Ceiling lights, dining cranes, wall lamps, table lamps, lamps that are in contact with home lighting can be used with simple and elegant aluminum profiles, plus the advantages of aluminum and LED, it is no wonder Huayi Lighting, Xinteli, Songwei, Hongguang, Kaman, Green Energy, DTL, Guanhua, etc., whether it is the branch brand of leading enterprises, the strength of the overall home lighting, or the rising star of modern lighting, the LED home aluminum lamp has to rely heavily.
Since 2014, the property has been cold and the project has been sluggish. Many enterprises in the lighting industry are “starving and cold†and are faltering. However, LED home aluminum lamps are one of the few sales that are counter-current. The reasons are, first, the improvement of LED light effect experience, and second, the improvement of the design process hardware.
The "coming" of the LED makes this elegant and cold "race" draped in neon-like light. At the beginning of 2009, the new laser engraving technology was quietly emerging, which also made great progress in its process and a new selling point.
“Because the traditional processing technology is generally completed by punching, and the punching machine manufacturing lacks the three-dimensional sense, the laser cutting and engraving is precise and fast. The key is to create a rugged pattern, and the process is further improved.†Ding Biwei, general manager of Flying Eagle Lighting Explanation.
The same quality price LED home aluminum lamp, its excellent metal color, refreshing, simple, generous look and feel all exudes a modern atmosphere; and the unique plasticity and ductility of aluminum, lighter and cheaper than copper, iron and steel materials Other features make it more popular.
"After all, the market has been sizzling, and the end consumers have accepted it. There is no need for additional awareness to inculcate 'education costs'; in the store or store, it is not difficult to mix sales with other home lighting products." De said. 
LED home aluminum lamp production process is relatively simple, even if it does not have a hardware factory, or even too lazy to assemble, the whole process OEM, ODM is also less risk; not to mention the deep cultivation of channels, especially after opening up the vast rural market, there is still a lot of sales space. "With one arrow and four carvings, why not?"
"Home aluminum lamps are now in an explosive period, but they have not yet reached the peak. At present, household aluminum lamps have only reached the county-level and above markets, and there is still much room for development in the rural market." Yu Zaosheng, chairman of Guanhua Lighting, said "Future home aluminum lamps will become more popular, and prices are generally in the middle and low range. Unless there are more competitive products, their market position is difficult to replace.
For LED home aluminum lighting, when the military is going to enter the field, it is also the most competitive time, and the best time to seek product differentiation and brand building is just here.
To this end, the company has put forward higher requirements in the promotion of product development systems, the design of terminal stores, the training of marketing teams, and the holding of marketing activities. In fact, enterprises have only been greatly improved in these aspects. Improve, in order to stand out and become the final winner.
Four major "fatigue bottlenecks" that restrict home aluminum lamps: 
LED home aluminum lamp market: Is there still a chance to enter now?
[Text|High-tech LED lighting channel Zhongshan Station reporter Zhou Jianhua]