LED lighting how to deal with Internet + era

The Internet is eroding the traditional world little by little. Computers, mobile phones, appliances, cars, and homes are now coming to light. From Alibaba, JD.com and 360, we have accelerated the smart ecological layout, and 13 mills, including Op Art, have pushed smart light bulbs and smart modules, and Philips has pushed Hue smart bulbs. GE has teamed up with Apple and Qualcomm to deploy smart lighting. . Smart Connected Lighting is gradually becoming a hot spot for Internet giants, lighting companies and communication operators.

The catfish effect of the Internet has given birth to a more dramatic self-revolution in China's LED lighting industry. Whether it is passive or active, LED lighting companies will be wrapped up in the trend of intelligent lighting by the flood of Internet+ era. However, for the LED lighting companies that are currently in the period of industrial integration and development, what chips are involved in the future of intelligent lighting? How to make good use of the Internet + this squid... Editor's interview with the localization of intelligent lighting, the main push Zhuang Shenan, general manager of Feile Audio in a smart city.

China LED lighting company holding a few cards?

Renewing ideas before innovation

Internet thinking is a user-driven product and iterates quickly. Of course, it also includes free and value-added services, and takes user experience first.

“In the era of Internet+, it is not technology that is lagging behind, it is not execution, but thinking and concept.” Since Shenan Group was acquired by Fei Le Audio, it was transformed from the chairman and president of Shen An Group to the general manager of New Feile Audio Co., Ltd. Express to the editor. In his opinion, in the era of Internet+, we experienced firsthand the integration, transformation, and upgrading of the traditional field of the Internet. However, the core of this is the Internet thinking. Technological progress is the foundation of integration. Development thinking and concept change are the real ones. The kernel.

For him, 2015 was not only an important year for the “Internet+” to become a benchmark in all industries, but also a key year for the company to establish the Internet of Things industry under the internet thinking model. In the Internet of Things industry, New Feile Audio will break through the market with four points of “Convenient, Free, Participating, and Experiencing.” It will increase user experience and professional data analysis by increasing the convenience and participation of intelligent technology. This effectively enhances the value of the customer experience. Obviously, user experience has become the most basic concept that Feile Audio has learned from Internet companies.

Regardless of whether it is in the industry or outside the public or in front of the public, Fei Le Audio has never disguised their ambition to develop intelligence. They claim that the future industry will cover smart lighting, smart water, smart security, digital logistics, private cloud, and comprehensive energy management. The city's industrial chain will be built to build the future well-known brand of the Internet of Things industry and be the most influential public environmental lighting expert in China.

The "blood" relationship is stronger than the contractual relationship

In the smart lighting ecosystem, compared with the cooperation based on contractual relationships, the “blood” relationship between enterprises is more reliable and more stable, and it is more likely to form a bundle of interests.

For all-intelligent cities, Feile Audio is not on paper, they have a clear path for development. Zhuangshen An editor said: “After reorganizing Shen’an and Feile Audio's LED business, we adjusted our development strategy, from the development of green and low-carbon industries to the full-intelligence direction. We will focus on the wisdom of the street light to promote smart lighting. Transform and develop smart cities.”

In many companies that advocate smart cities, Fei Le Audio holds most of the right to speak. Why is this? In addition to its own lighting power, Fei Le Audio is backed by a major shareholder - Shanghai's key large-scale state-owned company Electronic Instrument Group, with a solid financial and technical background, in addition, Yidian Group in addition to Fei Le stereo More than 190 companies, which all form a commercial service package for the production and operation of the equipment in the smart city system for Feile Audio. Fei Le Audio will also have major breakthroughs in the development and production of smart lighting systems in the future, not just staying in the current lighting fixtures production field.

“Yephone Group's future development is mainly in smart cities such as cloud computing and the Internet of Things. Their top-level design and technology accumulation in smart cities will help Feiler Audio develop smart lighting.” Zhuang Shen'an said confidently, 2014 Shen An Group launched a technical cooperation with Shanghai Instrument Group on the application of Internet technology in the intelligent control of urban lighting systems. Through the development of intelligent street light systems, more than 20 functions related to smart cities and the Internet can also be realized, such as comprehensive functions such as city security, wireless Internet access, and information release. In addition, they actively cooperated with the National Grid, Tsinghua University, and the Academy of Electric Power to jointly develop visible light communication technology. This technology was once considered by the industry to be the smart entry point for the Internet+ era of the future, although it is currently The technology is far from mature. Zhuang Shenan believes that directional transmission is a unique application of visible light communication technology.

It is reported that at present, the major shareholder of the company's audio and video group has been signed with Roland Berger, the international smart city design guru, and has in-depth cooperation with the tower and some related companies.

At present, the smart ecology is frequently mentioned, and cross-border cooperation among enterprises has become a trend. However, compared with the cooperation based on the contractual relationship, such "blood" relationships between the Feile Audio and Instrument Group are more reliable and more stable, and they can form a bundle of interests and can effectively promote the development of smart lighting products. Market advancement.

Comprehensive ability is better than single advantage

Looking at the trend of intelligent lighting, the international giant of lighting seeks ecological, intelligent control system enterprises to seize the "control", the domestic LED lighting companies fight lighting equipment. In the end, who can succeed, the key is the competition of technical strength, industrial accumulation and cooperation mode.