Lighting industry is becoming more and more fierce

In recent years, housing prices in large, medium, and small cities across the country have been high. After the owners buy a home, they are often saddled with heavy loans, and budgetary expenditures for decoration can be saved. The lighting circulation field is fiercely competitive, and many old lighting cities are out of business and the industry is becoming increasingly fierce. From the perspective of mainstream consumption, most consumers are still seeking economical, durable, cost-effective lighting products.

Companies are happy to position their products high-end, not only that even the stores that do home chain sales also began to pursue high-end. Actually home to enter the lighting industry is the recent hot news in the field of home, media reports are also more, actually squatters lighting city positioning high-end lighting five-star stores.

According to industry insiders, “In terms of products, we can indeed identify high-end consumers. However, in terms of sales, consumers are faced with mass consumers. Emphasizing high-end products also abandons the mass market. Less, it's not worth it for the store."

There are professional lighting stores headed by Shilihe Lighting City and Colliers International Lighting Port, and a home-furnished comprehensive store headed by the home of the surprise and Red Star Meikailong. Shilihe Lighting City, Gaoli Lighting Port, Bandung Huiyang Lighting City, and Wanjia Lighting Lighting City are professional lighting stores that have developed over the years. Their operating model has been verified by the market. Professional lighting companies are favored by the majority of decoration owners and project purchasers because of their full range of lighting products, many brands, and low prices.

"For the professional lighting city, consumers come over to the lamps and lanterns. The sales volume of the lamps and lanterns is relatively large. The discounts given by the manufacturers are also great. The pricing has more right to speak. This is the same in any industry, so Brands with the same products in the professional lighting city will be cheaper prices, but in the integrated hypermarkets and the positioning of high-end stores because of the low volume of single product, may get the goods higher prices, the price is naturally higher. Locating the high end is a seemingly reasonable explanation for high prices,” said a sales manager for lighting products.

As a business, you may think that you are positioning high-end, the price is higher than elsewhere, but now consumers are very smart, the same product will go through a number of stores, if more than a lot, the business is only used to explain the high-end stores It seems pale and powerless.

Some lighting stores, known as high-end lighting stores, and even stressed that they are the lighting industry's five-star lighting stores, but in fact more than 60% of brand products are the same as other stores, the same brand, the same product in different shopping malls All of them can be seen, and some of the well-known brands advertised before the opening of the business did not see a few after the opening of the business, and some were branded by the old lighting city clearing house, which is simply a satire on the five-star. At the same time, people in the industry are worried that this high-end position only, and how far can a store with no real brand support and customer support can go?

Interview with a number of first-line designers engaged in interior design, home decoration, the current consumer pursuit of luxury lighting or a small number of low-end products to buy, moderate prices of medium and high-end products take a larger amount. The squatter's lighting brand that was opened recently is still not very complete. Compared to other existing lighting companies, there is no obvious advantage in terms of price and brand. The lamps and lanterns market that the market needs, first there are high-medium low-level lighting products, to meet the needs of different levels of decoration, while there are perennial services and reputation, such a store can be regarded as a star store.

All in all, no matter whether it is a company that manufactures products or a company that circulates products, in the final analysis it must meet the needs of the market, that is, the needs of consumers. Only in this way can they win in various business battles and survive and survive in the fierce market competition. development of. If it only pursues the high end of the surface and fails to meet the basic needs of the market, it may soon reach the edge of the cliff.