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The living room is also a big market, which led to some companies that originally had nothing to do with living room TVs, such as mobile phones and websites; their concept of hype started with the feeling and extended to content and ecology. Where is the temptation of this market and what do consumers really need?
The temptation of the TV
According to relevant data, the total volume of retail sales in the Chinese color TV market in the first quarter of 2015 was 12.33 million units, an increase of 13% year-on-year; total retail sales were 40.4 billion yuan, an increase of 10% year-on-year. More experts pointed out that China has entered the stage of small-screen television iterations, and the share of large-screen TVs has risen. Sales will double in the next few years.
As a businessman, in the final analysis, it is necessary to make money. TV, the largest screen in most households, is naturally the best profitable. As consumers, although mobile phones and tablets are ubiquitous today, the experience brought by a 5-inch (or 10-inch) screen up and down is far less than the 48-inch (the screen size with the highest degree of domestic consumer concern). The TV is refreshing. 
In addition, in addition to the hardware revenue, the imagination of the TV as an entrance is even greater. The access to functions such as shopping, O2O, games, and entertainment can also bring considerable income to TV manufacturers. The number of ways to put advertisements and sell members like LeTV is another type of revenue.
What kind of TV do consumers like?
The first is "eye margin." This includes the TV's size, appearance, quality, price and many other factors. After all, most TVs are used in prominent places such as the living room. For most Chinese people, “face†matters cannot be vague.
Second is experience. It also includes picture quality, sound quality, etc. Of course, it also includes the adequacy of content. Old people in the family like to watch classic dramas, and children love to watch Disney. How to enrich their own resource pool and balance the needs of different consumers are crucial.
The last is "ecology." The so-called ecology is nothing more than the development of VIP services based on exclusive copyrights in their hands. People who think that they are holding these resources can cripple users. In fact, the content consumers you provide don't necessarily want to see them. But what consumers want to see, they have channels. 
In the end intelligence is not smart
The “industry chain†and “ecology†shouted by domestic manufacturers do not seem to be of much use to consumers. Smart TVs have to look at their performance.
I bought a smart TV for my mother and praised Haikou for what she wanted to see in the future. Then there was a dramatic scene in which the mother who loves to listen to the Peking Opera must manually search for the “drama†category each time he turns on the TV, and then screen the needs from numerous tracks. So where is the so-called intelligence? Here can be added to the memory function, automatically retrieve and recommend the content of interest to the audience, in my opinion the so-called smart TV is nothing more than a built-in box product "league" nothing more.
The smart TV products that blew out of the sky have become more and more out of the essence of television. For those consumers who are “safe for peaceâ€, what do you think of what you broadcast? What is the difference between this and traditional TV? "Tossing" consumers, they have their own way to get those 4K, 1080P high-definition movies. As a result, the members and exclusives advocated by the manufacturers seem to be more like the way they make big profits, and those things that are related to the TV experience are shelved.
Sky-smart TVs should return to nature
The Chinese people have such a habit that regardless of the size of the house, they must put a TV in the living room; and sitting around the TV after dinner also becomes the most important communication period for many Chinese families.