Two types of LED lighting easily break before the move?

In recent years, the traditional home building materials industry, including the lighting lighting industry, is not doing well. From the macro environment, the current economic situation is indeed not satisfactory. The use of the stock market is called: the broader market adjustment, a slight shock.

Of course, it is undeniable that there are also reasons for the industry environment. China's lighting as a traditional industry, lack of originality, copying the copycat is more serious. Those manufacturers who have the craftsman spirit and are meticulous in their products often lose the incentive to develop and upgrade. This will inevitably lead to lighting lighting this category, trapped in the endless homogenization of price competition.

The era of mobile internet is, to a certain extent, an opportunity to reshuffle the cards. Each and every enterprise faces the same opportunities and challenges on the same starting line.

There are three opportunities and challenges in the era of mobile internet

First: C2B

With the help of internet big data and information tools, the C2B model has become feasible. The so-called C2B is private customization. The elegant point is to accurately target your target customers and provide a one-to-one solution based on the database.

Second: Fragmentation

Sales channels, dissemination and promotion of the Internet. The fragmented dissemination, fragmented channels, and personalized interaction are features of the mobile internet era.

Third: Intelligent

Whole house intelligence, of course, includes intelligent lighting fixtures. Illumination lighting is not only a function of traditional lighting and lighting, not only the cutting and distribution of light to the space, the future illumination lighting is the emotion, the experience is the expression of aesthetic art, and it can actively sense the emotions of human emotions. "Intelligent emotions.

In the era of mobile internet, there are two types of companies that are more likely to break before lighting:

One is to make a platform

Platform-based companies create a business model, such as Europe × lighting, is being transformed from traditional manufacturing companies to platform-based companies, with brand advantages and channel advantages, implanting and integrating more product lines. With capital boosting, more product lines will be used to cut into more channels. Another example is the O2O cloud platform of a company that integrates more than 100,000 electrician resources across the country to create a micro-marketing for home improvement.

As a platform, it is easy to say that it is relatively easy for the current industry leading enterprises to grow into a platform-type enterprise because they have the advantage of brand, channel, and the advantage of grafting capital. In the era of mobile Internet, platform-based companies have the characteristics of a winner-take-all. Therefore, even the current industry giants may be cut from the edge, with the help of capital financial leverage, and the advantage of the model is subverted by third parties.

The other is making explosives

Some companies that focus on the product's style, design, and original style are positioned in a field or even a single product to create the so-called “explosive models” for the perfect solution. In the era of mobile Internet, those companies that have the spirit of craftsman and regard products as "works" are more likely to come to the fore with the aid of third-party platforms.

An original company with the craftsman spirit, it is easy to have its own place in the era of mobile internet. They or products are very competitive, or have highly creative user solutions, or rely on the advantages of capital and technology to maximize the product's cost performance, and use the Internet platform to flex its muscles. As far as marketing is concerned, the "soLomoPo Solomon model" may be a mode of traditional Internet marketing for lighting lighting companies (mobile phone + social networking platform + localized consumption + experience shop).

The lighting lighting owner in the mobile internet era must go from behind the scenes to the front desk. For products and services, he is a craftsman and has a meticulous pursuit of detail. For the brand, he is the image spokesperson. For the enterprise, he is a spiritual leader, a evangelist, and a spokesperson for the press. For employees, he is a business partner.

"This is the best era and the worst era." In the era of mobile internet, there is no everlasting evergreen tree. Every enterprise is walking on thin ice and facing the abyss. The winners of today, the giants of the industry, may, in the near future, be gradually overturned by humble marginalists outside the industry. Today's small and micro enterprises rely on the innovation of products or models to grow wildly and have the potential to become bigger and stronger in an instant. Or companies with capital and technology advantages in the industry, relying on mobile Internet third-party platforms, is likely to make waves in the lighting lighting industry.

The prologue has been opened and good shows are being staged. Who is the king of mobile Internet era competition, let us wait and see!