Zhang Xiaofei: Channel revolution and liberation are only on the eve

On the afternoon of May 24th, Gaogong LED hosted the “2013 China LED Good Products Tour Exhibition and Merchants Conference” hosted by Gaogong LED's “Lighting Channel”. Chengdu Station ended successfully. Lin Jilin, deputy general manager of Mulinsen Lighting, and general manager of Laiwei Optoelectronics Tan Jian, Zhang Hu, deputy general manager of 韬 broadcasting lighting sales, Han Yiwei, lighting marketing director of Optima, Xiao Zhiyong, deputy director of BYD lighting marketing, Xie Fang, manager of Xinli Light Source Project, and Yi Ningzhi, marketing director of Lianchuang Optoelectronics Lighting Division Zhang Xiaofei, director of the LED Industry Research Institute and editor-in-chief of "LED Lighting Channel", together with local and surrounding distributors, designers and engineering decoration companies in Chengdu, analyze and predict the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design. trend.

Zhang Xiaofei, editor-in-chief of the "LED Lighting Channel", director of the LED Industry Research Institute, said that in the LED industry, the upstream and downstream industries are growing. The indoor lighting growth in the application field is the fastest, and the price decline is also the largest.

From the perspective of investment trends and patterns, the revolution and liberation of the application channel is the most popular, and of course the competition is the most intense. Therefore, in terms of applications and channels, neither manufacturers nor merchants have time to wait.

Since last year, traditional enterprises, export enterprises, multinational corporations, state-owned enterprises and other multi-level enterprises have carried out large-scale channel construction. It can be seen that there will be major changes in the interests and brand structure. For example, the advance of the price war may make the lighting industry polarize and the lighting spring will come early. It is expected that the penetration rate of LEDs will reach or exceed 50% in 2015, and the shake of confidence is on this critical line. If the dealer still does not pay full attention to being eliminated, it is likely to be a matter of time.


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