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Around the status quo of the lighting market in East China and the construction of the lighting market model, the participants exchanged extensively and formed three consensuses: First, the expansion of the lighting market in East China is very large and requires stronger driving force. Second, the current status of the lighting market in Shanghai is not In line with the growing consumer demand for the city, the construction of high-end lighting market is imminent; third, the structure of the entire eastern coastal lighting market needs to be re-adjusted.
At the meeting, Zhao Qingxiang, vice president and secretary general of the Shenzhen Interior Designers Association, made a speech as a designer representative.
Pay attention to design and development of new profit growth points
Speaker: Zhao Qingxiang, Vice President and Secretary General of Shenzhen Interior Designers Association
According to industry statistics, the market value of China's interior decoration design in 2007 was as high as 800 billion yuan, and it is expected to reach 100 billion yuan next year. Shenzhen is the cradle of Chinese decorative design. It has the title of “Design Capitalâ€. The annual market value of interior decoration design is as high as 30 billion yuan, of which the pure design fee is 1 billion yuan.
Designers are the key link between lighting companies and engineering consumption. Because the first-hand information from engineering consumer design, material selection, construction and installation is in the hands of designers. Therefore, focusing on communication with designers, paying attention to designers' opinions during product development, and providing good services to designers must be a strong growth point for the company to earn engineering profits in the future. It is gratifying to note that at present some well-known enterprises in China have begun to spur a wave of leveraged alliance designers to help marketing, and believe that it will play a role in fueling the development of enterprises.
The above talks about the importance of lighting design, and then talks about how to cultivate design talents. The reason is that there are only a handful of famous design figures in China, and the demand in the market is surprisingly large. Therefore, I think the following three points are very important and can be used for reference:
First, the company should pay attention to cultivating product designers, put the commendation and incentive measures into practice, and even put them in the position of being compared with the marketing elites.
Second, the lighting industry should closely integrate the characteristics of other industries, achieve effective docking with the industry outside the industry, and open up to the field of specialized lighting. For example, it provides unique products for the lighting of clothing stores and jewellery stores, and gradually becomes a brand effect, which is an innovation of the profit model of enterprise products.
Third, the enterprise or industry will use the way of holding the design grand prix to discover and launch the elite of lighting design products. At present, the importance and selection of talents in the three major cities of Beijing, Shanghai and Shenzhen in China have been at the forefront of major cities.
Finally, Secretary-General Dong expressed his appeal to the vast number of lighting companies and distributors on behalf of the Shenzhen Interior Design Industry Association and domestic counterparts. I hope that everyone will join hands and work together to make tomorrow's lighting business shine and become the most beautiful bright messenger of human beings and society.
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Zhao Qingxiang: Emphasis on design and development of new interest growth points
On October 20, 2007, the “China East Lighting Market†and Shanghai Yibang Real Estate Co., Ltd. jointly held the “Shenzhen Lighting Market Status and Development Trend Seminar†held at the Conference Center on the 4th floor of Guzhen International Trade Hotel.