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The ecology of LeTV in this field is widely known, but recently the industry has emerged a series of capital chain and supply chain problems, which has caused many investors and entrepreneurs to begin to doubt how far the intelligent hardware distance has truly exploded.
On the other hand, concepts such as “consumption upgrade†and “Internet second half†entered the second half of 2016 and began to stir up. As the emerging hardware demand for iterative "second-half" space on consumer demand, how do we adjust the direction and strengthen our market position?
Perhaps in the smart hardware industry, there are other games that differ from LeTV, and more are emerging burgeoning points. In order to better explain the current state of the smart hardware industry, I specially interviewed CEO Li Huaiyu.
Microwhales have been rising rapidly in the smart hardware industry. Many new technologies and new products are widely acclaimed, and the next dual 11 is the new node for smart hardware to complete the market explosion. What kind of understanding does the micro whale have for itself, for the industry, and for the future? What tools are there to break the upgrade escalation problem? Today, this depth interprets a lot of dry goods. You must be careful to understand.
Focusing on family entertainment scenes is a must-have for tactical rhythms
Smart hardware is a very difficult concept to define. Some people say that intelligent hardware is Internet TV, which is obviously biased. Another argument is that intelligent hardware includes various categories of hardware elements that can be included as long as they are loaded with hardware in the hardware. This statement is relatively accurate, but it also implies a huge problem: the market boundary of smart hardware.
At present, when companies enter the smart hardware market, especially after the giants follow up, they often have to strive for perfection, and even many times to expand their borders in order to tell stories. There are two problems with this approach: First, there are too many categories, and it is easy to see loopholes in the capital chain and supply chain. Second, various categories cannot be concentrated. The rate of waste of resources invested by companies is serious and they cannot form their own tactical rhythm. 
Li Huaiyu believes that the tactical rhythm of micro-whales comes from the focus, and it focuses on the scene of smart home entertainment.
To do smart hardware, the product is too narrow to absolutely not work. If you only have a TV, the software is not easy to use, and the content is simply not there. Wouldn't it be completely dead? However, being too distracted will result in the regret of the discussion above. Focusing on smart home entertainment micro whale, all products, technologies, and content are released around this scene. In the hardware, software, content synchronization attack, forming a matrix effect. But it will not jump out of this scene, whether it is VR or projection technology, the implementation is targeted at the new home entertainment upgrade just needed.
The advantage of this approach is that the resources, technologies, and big data reuse rate between internal eco-systems are extremely high, which reduces the company's large amount of capital consumption, and provides the scene for entry into the scene for consumers. The formation of the so-called "wonderfulness" of the overall tactics.
In the smart hardware market where novelty seeking and novelty co-exist with thin ice, scene focus may be an effective solution. It even has common value for many internet industries.
Open ecology, more imagination than going it alone
Behind the micro-whale, Chinese culture is a strong fund, content, and technology layout to complete the three-pronged support. In particular, explosive products such as “New Song†and “Ode to Joy†introduced from Chinese culture helped the micro-whales to complete the rapid market detonation.
From this we can see how important the access of ecological resources is to smart hardware manufacturers. Compared with traditional intelligent hardware manufacturers, they tend to have more closed-loop ecosystems. Many examples and their own experiences have shown that open ecology can bring more imagination space.
Li Huaiyu told me that the micro-whales will be fully opened in at least three sections: open channels, open content, and open cooperation. As part of the home-entertainment ecosystem, intelligent hardware offers a variety of content, precision, and an escalation of experience. As a result, the diversity of channels, the quality of content, and the imagination of deep collaboration have become extremely important.
Let's say we are a VR field that focuses on. The first to do technology and to do the content has been arguing in VR, and even formed a chicken-and-egg game. In fact, these two are unacceptable. Must have strong content + heavy technical hardware to capture consumers. It is obviously not easy for a company to break through at both ends and even the resulting multiple ports. Therefore, opening up the ecosystem and opening up a comprehensive cooperation mechanism may be the most effective solution.
Li Huaiyu's analysis of the current VR industry is that the industry is currently in a normal correction period. The so-called shrinking, in fact, most of the squeeze is a company with no ability and no advantage. I very much agree with this judgment. For large companies that are willing to immerse themselves, openness can be linked to everything. The home entertainment market for VR, projection, audio, games, etc. is still very broad. It needs both hard and soft strength. Open and cooperative mind.
User-centric understanding of this market
Through the outbreak of mobile phones, we may get such a wrong judgment: low-cost subsidies to quickly occupy the market is the last word, the rest will be said later.
But in smart hardware and living room scenarios, this theory is actually very difficult to achieve. Because for the family, entertainment experience and content acquisition are not as rigid demands as communication. The low experience brought by low prices is totally unfair to the family. Even for Chinese consumers, buying ultra-low prices on home appliances such as television is nothing to do.
Therefore, in fact, it is difficult for the industry to occupy the market at a low price. The only accurate and feasible way is actually the old saying: Everything is user-centered.
Satisfying specific needs, satisfying the sense of use and novelty in the family scene, and taking care of the mental orientation of users of different ages, preferences, and cognitive levels are the kings in this field.
In marketing, the microwhale insists on such a path: to practice hard, to choose the marketing mode around users, and to talk about products and experiences. This attitude is worthy of industry learning.
This year's Double Eleven, Little Whale TV teamed up with Xiaowei Chen Weiwei, trying to refresh last year's marketing record with new games. How is the result, let us wait and see. 
Conclusion
I said before, I really like the name of the micro-whale. Although tiny, it is a whale: the largest species on Earth.
Concentration and ambition are also reflected in the brand's strong name, giving people a feeling of lightening. Through in-depth dialogue with Huai Yu, I feel the great potential of the micro whale model that is focused, open, and meritorious. LeTV's ecological chain model may have been the same as before, but hidden in the early burial and outbreak of the current concentration, or make it unsustainable, the young micro-whale model is leading the future, after the Yangtze River waves pushed forward, smart hardware rivers and lakes, by this blue whale Waves rise.
Li Huaiyu's three ace trophies focus, openness, and internal strength
Smart hardware and living room scenes can be said to be the first outlet for the Internet industry in recent years. The reason is very simple. We have all experienced the outbreak of smart phones. We all know how terrible that kind of bonus and imagination space is. Many people in the industry have judged that the new smart breakout point must be based on the TV theme, with VR and a variety of hardware living room scenes.