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The first wholesale was given to the number of joint ventures of CNTV, Shanghai Media Group, Zhejiang TV Station and Hangzhou Broadcasting TV Station. The second wholesale was given to: Southern Media (Yun Peng Pule provided operational support for it), Hunan TV Station, China International Broadcasting Station (CRI) and Central People's Broadcasting Station (CNR).
Therefore, if you want to gain a foothold in the fierce Red Sea Internet TV, you need not only the ultimate hardware as a carrier, but also need high-quality legal content resources to survive in the market. 
High-quality video resources
At present, the most urgently needed solution to the TV box or Internet TV is the problem of video resources. Mango TV has a very significant advantage in terms of content. There are well-known IP blessings such as happy camp, every day, and where are the fathers. At the same time, the semi-pretentious debut, decryption and other self-made plays are also deeply loved by young audiences. 
People have no "secret weapon" I have
Mango TV not only has a huge advantage in terms of content, Mango TV also has a policy dividend - with "Internet TV content service license", "Internet TV integrated broadcast control license" and other key resources. This will become the weapon of Mango TV's unparalleled video site. 
New pattern, leading industry
Currently Mango TV has a considerable amount of funds as the foundation on the capital chain. Since its debut in 2014, Mango TV has had two financings. In June 2015, Nie Mei, deputy director of Hunan Radio and Television, stated that Mango TV, an online video platform owned by Hunan Satellite TV, had completed A round of over 500 million financing. The valuation of the company exceeded 7 billion; in June 2016, Mango TV announced again the completion of B. Round of financing, raised funds of nearly 1.5 billion yuan, the market valuation of 13.5 billion yuan. In just one year, the valuation of Mango TV has almost doubled, which is a good starting point for the next mango TV to hit the market.
However, currently, LeTV has a market value of more than 100 billion yuan, Xiaomi's valuation is as high as 45 billion US dollars, and Mango TV's valuation is only 13.5 billion yuan. On the protracted war, Mango TV can rely on what is the last laugh? 
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Mango TV will be AppleTV's first choice for domestic consumers
Since the birth of Internet TV and Internet TV set-top boxes, they have attracted the attention of Internet giants. Today, the giants led by Apple are occupying the largest screens in consumer living rooms. Apple TV is used as an example. Although Apple has its products The hardware and software are very outstanding, but domestic consumers are always separated by a wall. There is a huge gap between domestic use and foreign countries. Even if Apple TV is attractive, it will always make domestic consumers uninterested. Of course, the competition in the domestic Internet TV market is unusually fierce. The main representatives are Alibaba, Xiaomi, LeTV, etc. However, after the State Administration of Radio, Film and Television issued a policy on Internet TV licenses, most of the boxes and TVs without legitimate film and television resources The manufacturers gradually disappeared in front of consumers. At present, SARFT issued a total of two batches of Internet TV licenses. On August 8th, Mango TV, the leading video site in China, announced in Beijing that it will fully enter the smart hardware industry, while also offering products such as Mango Smart Internet TV, TV boxes, and OS systems. In the face of such rivals as Xiaomi and LeTV, what advantages does Mango TV have to break through? It is worth mentioning that "Mango TV is Hunan Satellite TV's only official video platform," and it has all rights to HD video on demand in all sections of Hunan Satellite TV. Zhang Yong, the general manager of Mango Media, once told reporters: “You can treat any resource you see on Hunan Radio and Television as Mango TV. As long as you can help Mango TV, try to give it.†Visible to Mango compared to other competitors TV still has unique advantages in film and television resources. At present, the mainstream Internet TV producers such as Xiaomi have no licenses such as “Internet TV Content Service License†and “Internet TV Integrated Broadcasting Control Licenseâ€. In other words, Xiaomi has no right to broadcast certain popular TV dramas on its own production TV. Of course, mango TV can also be like LeTV, 360 "machine", personally launched its own brand of Internet TV, set-top boxes and other products, and vigorously promoted. However, Mango TV became a competitor of LeTV, Xiaomi and Huawei. With the addition of Mango TV, the fate of Internet TVs such as Xiaomi and Weiqi became confusing. In fact, Mango TV's ambition is more than just a simple hardware terminal product. Nie Mei said that Mango TV's launch of Internet TV and related products is a bold attempt by Radio and TV people in the era of mobile Internet, and its products will not stick to people. The stereotype of boxes and smart TV products will be more mobile, socialized and younger. Strive for the people of broadcasting and TV to come up with a new path in the new era. Behind the big screen of smart Internet TV, Mango TV has more ambitions to change the industry landscape. With the advantages of copyrights and licenses, plus the strong platform of Hunan Satellite TV on the content, Mango TV can be used as a latecomer to snatch more cakes, plus Mango TV's advanced layout for mobilization and socialization, so that each The largest screen in consumer homes is not limited to display content. When it comes to killing these killers, it will cause changes in the market structure."