COLOPL reinvested 50 million US dollars special fund VR!

(Baidu VR original manuscript, reproduced please indicate the source)

(Beijing time February 8, 2017) COLOPL, a mobile game developer known as "Japan Blizzard" ("C"), announced in December 2015 that it had established an investment division with its wholly-owned subsidiary COLOPLNEXT, investing 50 million yuan. The U.S. dollar invests in virtual reality related companies both at home and abroad. And became the largest VR investment fund at that time. Recently, COLOPL announced again that it will start the second round of 50 million US dollars of VR special investment funds.

COLOPL

COLOPL is a developer specializing in mobile games in Tokyo, Japan. The company employs fewer than 50 people. Compared to MIXI and GungHo, which are deeply embedded in the company, COLOPL may be just a "newcomer" in the game market, "Monster Marble". The great success of Zhilong Lost City is also a unique vision of C.com.cn. The CEO of COLOPL is a “programmer who does not understand business”. The reason why the company called “COLOPL” is Because of his early operation of a game called "Life in Emigrants" (PLU), the game was later called the "first ancestor" of the Japanese location game. The true value of this game lies in the success of the commercialization of regional O2O.

COLOPL CEO CEO Ma Changgong

Since its establishment in October 2008, C has expanded its “Emigrant Living” business heterogeneously. Five years later, the company began to engage in mobile games. The first springboard was the casual game platform “Kuma The Bear.” The core user of “Emigrant Living” has achieved 1 million downloads from only 2 million people in 3 months (December 2011). Since then COLOPL has started an outbreak, followed by the launch of “Black Cats” and “ "White Cat Plan" once again achieved great success in Japan, which also laid the foundation for the status of C Club in Japan's hand travel industry.

"Emigrant Life" game

Why is C company able to reach tens of billions of lions in just a few years? Last year, the horse farms achieved personal property worth 9.9 billion U.S. dollars (the Forbes ranking is ranked 18th in Japan). The reason why such a huge commercial breakthrough can be achieved is August 2013. COLOPL promoted the “Quiz RPG” mobile game on TV. At that time, a large number of mobile games in Japan were advertised on TV platforms. This was rare in the global market. Moreover, Japanese companies invested heavily in television advertising, with the introduction of TV advertising. The game user's growth began to accelerate, using a short period of one month users exceeded 11 million, almost 1 million new users every week. So it is not difficult to see the unique business vision and promotion model of COLOPL.

COLOPL VR Special Investment Fund

Looking back on the COLOPL company's layout of the future of virtual reality, as early as 2 years ago, the company began to get involved in VR, Baidu VR community (micro-signal: BDVRbbs) learned that the company previously announced its "White Cat Plan" The VR version will be launched. In November 2015, 360Channel will be set up to focus on 360° panoramic animation. VR games and panoramic animation will be the main force points in VR content, development tools, equipment, HMD, interaction, software, hardware, and Investment in various fields such as platforms.

List of C companies investing in companies

At present, COLOPL has invested in nearly 20 VR projects worldwide, including eye tracking company FOVE, VR live company Slivr.tv, VR game developer Resolution Games, and VR advertising company IMMERSV, etc., COLOPL President Ma Changgong said : "In addition to games, VR will also be used in many other areas. So I believe this platform will bring us more unprecedented experiences."

In addition, the COLOPL VR fund is continuously responsible for the company's team COLOPLNEXT. In addition to VR content, the future will also be involved in VR medical, VR education and other fields, while increasing VR-related investments in Europe, the Middle East and Asia.

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