Home appliance giants have transformed and upgraded to smart manufacturing, which is expected to help the overall upgrade of China's robot industry

In the context of economic structural transformation and rising labor costs, the global robot market demand continues to increase. "Made in China 2025" also clearly lists industrial robots as one of the ten key areas for vigorously promoting breakthrough development. At the 123rd Canton Fair, robotic booths in the electromechanical exhibition area were all popular.

Home appliance giants have transformed and upgraded to smart manufacturing, which is expected to help the overall upgrade of China's robot industry

Xuzhou Libo Foreign Trade Co., Ltd., who has been exhibiting at the Canton Fair for 20 years, only exhibited one product at the booth this time-the world's first 6-degree-of-freedom bending special robot. The iron plate was bent and stacked neatly aside, attracting many buyers to watch.

According to Zhang Feng, the person in charge, this robot has been optimized specifically for bending conditions, solving the problems of bending follow deviation and long teaching time caused by high acceleration during the sheet bending process, with faster processing speed and accuracy higher. This robot has approached nearly 400 overseas buyers in just three days. Zhang Feng admitted that the current domestic robot technology is only in the second echelon, and there is still a certain gap with Japan and Germany in the first echelon. Therefore, his target customers are Eastern Europe, South America and Australia.

Import more, export less, trade deficit big

According to relevant statistics, with the weakening of China's demographic dividend and the advancement of Industry 4.0, China's manufacturing industry has entered an era of improving efficiency through automation, and has become the world's largest market for robot demand. Although in recent years, China's robot technology has advanced rapidly and domestic brands have risen, the robots produced in China are still relatively backward, showing a situation of more imports, less exports, low-end more high-end less, and a large amount of trade deficit.

According to the report compiled by the China Customs Administration, according to the data compiled by the General Administration of Customs of China, in 2016, the total import and export of China ’s industrial robot industry was US $ 11,241,930, an increase of 8.80% year-on-year, of which the import value was US $ 96,408,750, an increase of 9.07% year-on-year. It was 160.1053 million US dollars, an increase of 7.20% year-on-year, and the trade deficit was 337.3318 million US dollars, an increase of 9.45% year-on-year. The latest data tracked by OFweek Industry Research Center shows that in 2017, the number of China's industrial robot imports increased by nearly 32,000 sets, but the number of exports shrank by about 3%. Among them, Japan continues to be the largest source of imports of industrial robots in China, accounting for 81%, followed by South Korea and Germany, both of which have a total import share of about 10%.

In terms of price, within two years of the volume of domestic industrial robot exports in 2016 and 2017, the unit price of China's industrial robot exports was significantly lower than the unit price of imports. Among them, the unit price of imports and exports in 2016 was 16,300 USD / set and 5,100 USD / set, respectively, and the unit price of imports and exports in 2017 was 15,300 USD / set (set) and 7,600 USD / set (set).

According to statistics, in 2017, China's industrial robot output was 130,000 units (sets), an increase of 81.0%, but the sales volume of domestic brand industrial robots did not match China's market demand. Combining multiple market data, the current domestic industrial robot market accounts for about 30%, and the domestic market share of high-end industrial robot domestic brands is even less than 5%.

Home appliance giant layout is expected to enhance the industry

In recent years, household appliance giants such as Haier, Gree and Midea have transformed and upgraded to smart manufacturing, which is expected to help the overall upgrade of China's robot industry.

Gree Group began to implement "machine substitutions" at the end of 2012, and invested tens of billions of dollars in just two or three years. Robots have become Dong Mingzhu's favorite "story" now. Industry ”to position the strategic significance of intelligent equipment. In addition to welding, assembly, handling, palletizing and other professional skills, the Gree industrial robot independently developed by it can also play drums, basketball, dance, carving, etc., which can be described as a stage and a factory. Coincidentally, the United States released the "New Generation of Human-Machine" strategy in early March. At the same time, Haier also officially released "Haier Smart Home-Service Robot Strategy 1.0".

With the expansion of home appliance giants and some professional enterprises in vertical fields, some industry organizations predict that the output of domestic industrial robots will double on the current basis in the next three years. By 2020, domestic industrial robot output may exceed 250,000 units. Industry analysts believe that the home appliance giant has strong financial strength and huge technological research and development strength, and see whether it can lead the Chinese robot industry to achieve the myth of export counterattacks of domestic white electricity in the last century.

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