Sunshine on the base of the panorama
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Recently, Sunshine Lighting announced that it will divide its internal operations into three business divisions: China Business Unit, Americas Business Department and Asia Pacific Business Department based on changes in market characteristics and marketing strategies. The three business divisions will develop in the "subsidiary" mode of Sunshine Lighting in the future, operating independently, independently accounting, and self-financing. Like Sunshine Lighting, it has also strengthened the layout of the domestic lighting market, as well as Yuanhui Optoelectronics, which was once committed to overseas markets. Previously, Yuanhui Optoelectronics launched new products in a targeted manner to accelerate the promotion of the domestic lighting market.
Since last year, major lighting brands have also increased their efforts in the domestic lighting market. In the past two years, with the decline of LED cost and the stability of performance, the output value of the domestic lighting market has steadily increased, and the proportion of the turnover of the domestic market of many foreign trade enterprises has gradually surpassed the overseas market. In the first half of 2014, Sunshine Lighting's operating income in the Chinese market was 355 million, accounting for 23.29% of the total turnover, up from 22.63% last year.
In addition to being affected by the market environment, a more rational consumption concept is also the reason for the rapid development of the domestic LED lighting market.
“Consumer’s money will be used in more beautiful and durable products, so they chose LED lamps. Driven by the whole era, the logic of consumers’ choice of lighting fixtures has become more practical and applicable.†Sunlight Lighting China Chen Yiping, general manager of the business department, told the reporter of "High-tech LED".
Sunshine Lighting has been in business for nearly 40 years. In 2014, the work style has been very cautious and steady. The total sales of Sunshine Lighting in the first three quarters was 2.414 billion yuan, up 1.27% year-on-year, and the proportion of LEDs exceeded 50% for the first time.
Relying on its strong capital advantage, Sunshine Lighting hopes to show its strength in this year's domestic lighting market.
A single product to win predecessor <br> <br> sun lighting is established in 1975, Shangyu bulb factory, T5 stents several high-quality products so that the sun lighting invincible era in energy-saving lamps, LED lighting integrated into the deep water, the sun lighting It is also actively seeking transformation. 
"We have an advantage in the field of light source. When it comes to the T5 bracket, the first thing that people think of is the sun lighting. So in the LED era, can there be a product that can represent the sun? This has always been our problem." Chen Yiping told the senior engineer LED reporter, Sunshine tried various ways to recreate another glory of the company.
As the largest energy-saving lighting production and export enterprise in China, Sunlight has formed the layout of four production bases in Zhejiang, Fujian, Jiangxi and Anhui, with 300 million energy-saving lamps, 40 million energy-saving lamps and 100 million LEDs. The annual production capacity of light source and 25 million sets of LED lamps.
In the relatively mature stage of the LED lighting industry, the product types in the market have been different, and the pattern of individual management is about to break. Especially in the scale advantage of Philips, Sanxiong and Aurora, the standardized products in the market have taken shape.
"Under the scale advantage, the price of big brands has already fallen, and big companies have the advantages of brand and after-sales service. The trend of mainstream products in the market is of course oriented by big brands." Chen Yiping said.
In fact, the light source products help to create scale advantages, but the brand is mainly based on lamps. Sunlight lighting, which is mainly for export, has previously placed its "home life" on overseas markets. Therefore, in the era of traditional lighting, although Sunshine is the first private high-tech listed company in the domestic lighting industry, Sun Lighting has missed the “three giants†in the domestic lighting market, which is based on brand influence and channel construction capability. label. 
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Sunlight: Real competition is just beginning
[Source: "High-tech LED" magazine January issue (total issue 61) Text|Reporter Luo Shenghua] Following June 2014, when Jingdong stepped up the promotion of the layout in the home lighting market, Sunlight Lighting (600261.SH) further Accelerated the pace of turning to the domestic market.